Is HubSpot or WordPress more popular?

WordPress is used by more websites in our catalog: 466 use HubSpot and 267,619 use WordPress.

Does HubSpot or WordPress have higher-authority sites?

HubSpot sites have the higher median Ahrefs Domain Rating (HubSpot: 52, WordPress: 26).

Is HubSpot or WordPress growing faster?

Between 2026-06 and 2026-07, HubSpot went from 0.08% to 0.05% of all tracked sites, while WordPress went from 35% to 30%. HubSpot is gaining ground faster in our index.

Can a site use both HubSpot and WordPress?

No. A site runs a single CMS / website platform, so HubSpot and WordPress are mutually exclusive.

Where does this HubSpot vs WordPress data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

HubSpot vs WordPress — Site Stats Database

HubSpot vs WordPress

A side-by-side comparison of two content management systems, based on the 515,058 CMS sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	HubSpot	WordPress
Websites	466	267,619
Market share	0.09%	52%
Share of top 10K sites	0.03%	16%
Share of top 100K sites

Rank	#44	#1

Median DR	52	26

Average DR	52	28

Median keywords	1,695	921

Median referring domains	1,010	350

Median domain age	19 yrs	12 yrs

Average domain age	18 yrs	14 yrs

Average monthly traffic	53,470	52,075

Combined monthly traffic	24,916,883	13,936,359,016

clubpilates.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords37,062
Referring Domains4,395
Domain Age25 yrs
Traffic (Jun 2026)1,322,207
Traffic Trend
TechnologyHubSpot
briggsandstratton.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords48,674
Referring Domains7,767
Domain Age29 yrs
Traffic (Jun 2026)1,287,064
Traffic Trend
Technology
thegogame.com
LanguageEnglish
DR (Ahrefs)56
Total Keywords11,289
Referring Domains1,607
Domain Age26 yrs
Traffic (Jun 2026)1,120,246
Traffic Trend
Technology
burkewilliams.com
LanguageEnglish
DR (Ahrefs)48
Total Keywords14,245
Referring Domains1,899
Domain Age30 yrs
Traffic (Jun 2026)811,247
Traffic Trend
Technology
themagnificentmile.com
LanguageEnglish
DR (Ahrefs)67
Total Keywords6,530
Referring Domains4,638
Domain Age27 yrs
Traffic (Jun 2026)673,987
Traffic Trend
Technology
arcos-inc.com
LanguageEnglish
DR (Ahrefs)37
Total Keywords242
Referring Domains549
Domain Age20 yrs
Traffic (Jun 2026)575,004
Traffic Trend
Technology
tchabitat.org
LanguageEnglish
DR (Ahrefs)63
Total Keywords12,769
Referring Domains2,132
Domain Age27 yrs
Traffic (Jun 2026)564,078
Traffic Trend
Technology
gwi.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords14,505
Referring Domains18,599
Domain Age31 yrs
Traffic (Jun 2026)552,662
Traffic Trend
TechnologyHubSpot
speakeasy.net
LanguageEnglish
DR (Ahrefs)75
Total Keywords3,584
Referring Domains4,827
Domain Age31 yrs
Traffic (Jun 2026)547,860
Traffic Trend
Technology
gonitro.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords24,390
Referring Domains15,690
Domain Age18 yrs
Traffic (Jun 2026)532,206
Traffic Trend
TechnologyHubSpot

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
clubpilates.com	English	71	37,062	4,395	25 yrs	1,322,207		HubSpot

rottentomatoes.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords4,123,803
Referring Domains130,919
Domain Age27 yrs
Traffic (Jun 2026)626,896,769
Traffic Trend
TechnologyWordPress
nytimes.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords9,214,622
Referring Domains1,473,314
Domain Age32 yrs
Traffic (Jun 2026)256,700,108
Traffic Trend
Technology
dictionary.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords3,387,790
Referring Domains129,246
Domain Age31 yrs
Traffic (Jun 2026)242,622,664
Traffic Trend
Technology
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
Technology
thesaurus.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords1,253,792
Referring Domains42,419
Domain Age31 yrs
Traffic (Jun 2026)206,651,155
Traffic Trend
Technology
akc.org
LanguageEnglish
DR (Ahrefs)90
Total Keywords655,094
Referring Domains78,973
Domain Age31 yrs
Traffic (Jun 2026)125,727,029
Traffic Trend
TechnologyWordPress
harvard.edu
LanguageEnglish
DR (Ahrefs)93
Total Keywords3,845,102
Referring Domains714,396
Domain Age41 yrs
Traffic (Jun 2026)104,117,233
Traffic Trend
TechnologyWordPress
inchcalculator.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords756,682
Referring Domains16,163
Domain Age12 yrs
Traffic (Jun 2026)89,221,177
Traffic Trend
Technology
biblegateway.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords965,722
Referring Domains185,253
Domain Age28 yrs
Traffic (Jun 2026)82,990,263
Traffic Trend
Technology
nasa.gov
LanguageEnglish
DR (Ahrefs)92
Total Keywords977,872
Referring Domains485,459
Domain Age28 yrs
Traffic (Jun 2026)82,000,277
Traffic Trend
TechnologyWordPress