Is Ghost or Unbounce more popular?

Ghost is used by more websites in our catalog: 775 use Ghost and 533 use Unbounce.

Does Ghost or Unbounce have higher-authority sites?

Unbounce sites have the higher median Ahrefs Domain Rating (Ghost: 34, Unbounce: 44).

Is Ghost or Unbounce growing faster?

Between 2026-06 and 2026-07, Ghost went from 0.11% to 0.09% of all tracked sites, while Unbounce went from 0.07% to 0.06%. Unbounce is gaining ground faster in our index.

Can a site use both Ghost and Unbounce?

No. A site runs a single CMS / website platform, so Ghost and Unbounce are mutually exclusive.

Where does this Ghost vs Unbounce data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Ghost vs Unbounce — Site Stats Database

Ghost vs Unbounce

A side-by-side comparison of two content management systems, based on the 515,058 CMS sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Ghost	Unbounce
Websites	775	533
Market share	0.15%	0.10%
Share of top 10K sites	0.04%	0.04%
Share of top 100K sites

Rank	#31	#40

Median DR	34	44

Average DR	35	44

Median keywords	997	1,751

Median referring domains	393	761

Median domain age	7 yrs	19 yrs

Average domain age	10 yrs	18 yrs

Average monthly traffic	28,443	63,538

Combined monthly traffic	22,042,995	33,865,559

allbud.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords81,210
Referring Domains4,878
Domain Age22 yrs
Traffic (Jun 2026)1,897,288
Traffic Trend
TechnologyGhost
blog.duolingo.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords48,347
Referring Domains7,397
Domain Age16 yrs
Traffic (Jun 2026)1,884,812
Traffic Trend
Technology
bestfreestreaming.org
LanguageEnglish
DR (Ahrefs)6
Total Keywords6,973
Referring Domains252
Domain Age5 yrs
Traffic (Jun 2026)1,284,080
Traffic Trend
Technology
alisoneroman.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords21,747
Referring Domains2,228
Domain Age11 yrs
Traffic (Jun 2026)1,183,351
Traffic Trend
Technology
roadrunner.travel
LanguageEnglish
DR (Ahrefs)52
Total Keywords40,115
Referring Domains3,357
Domain Age19 yrs
Traffic (Jun 2026)845,158
Traffic Trend
Technology
retrododo.com
LanguageEnglish
DR (Ahrefs)57
Total Keywords47,167
Referring Domains8,068
Domain Age9 yrs
Traffic (Jun 2026)818,794
Traffic Trend
Technology
wheelchairtravel.org
LanguageEnglish
DR (Ahrefs)63
Total Keywords7,654
Referring Domains2,838
Domain Age11 yrs
Traffic (Jun 2026)446,858
Traffic Trend
Technology
gamingtrend.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords49,133
Referring Domains7,940
Domain Age20 yrs
Traffic (Jun 2026)396,941
Traffic Trend
Technology
blog.gratefulness.me
LanguageEnglish
DR (Ahrefs)59
Total Keywords40,731
Referring Domains4,386
Domain Age8 yrs
Traffic (Jun 2026)354,956
Traffic Trend
Technology
exploros.com
LanguageEnglish
DR (Ahrefs)36
Total Keywords44,249
Referring Domains924
Domain Age14 yrs
Traffic (Jun 2026)334,928
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
allbud.com	English	77	81,210	4,878	22 yrs	1,897,288		Ghost

suntimes.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords216,322
Referring Domains104,286
Domain Age30 yrs
Traffic (Jun 2026)4,035,894
Traffic Trend
TechnologyUnbounce
ama.org
LanguageEnglish
DR (Ahrefs)83
Total Keywords26,664
Referring Domains20,823
Domain Age31 yrs
Traffic (Jun 2026)1,718,605
Traffic Trend
TechnologyUnbounce
cannacompanionusa.com
LanguageEnglish
DR (Ahrefs)30
Total Keywords125,111
Referring Domains547
Domain Age11 yrs
Traffic (Jun 2026)1,182,208
Traffic Trend
Technology
embracepetinsurance.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords80,903
Referring Domains5,919
Domain Age22 yrs
Traffic (Jun 2026)1,035,415
Traffic Trend
Technology
milkandhoneyspa.com
LanguageEnglish
DR (Ahrefs)52
Total Keywords12,098
Referring Domains1,285
Domain Age21 yrs
Traffic (Jun 2026)806,619
Traffic Trend
Technology
collegexpress.com
LanguageEnglish
DR (Ahrefs)68
Total Keywords79,531
Referring Domains5,663
Domain Age30 yrs
Traffic (Jun 2026)728,587
Traffic Trend
Technology
incrediblehealth.com
LanguageEnglish
DR (Ahrefs)59
Total Keywords55,753
Referring Domains3,852
Domain Age16 yrs
Traffic (Jun 2026)678,989
Traffic Trend
Technology
chapman.edu
LanguageEnglish
DR (Ahrefs)80
Total Keywords59,031
Referring Domains22,921
Domain Age34 yrs
Traffic (Jun 2026)673,134
Traffic Trend
Technology
travelnoire.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords106,996
Referring Domains9,533
Domain Age12 yrs
Traffic (Jun 2026)672,704
Traffic Trend
Technology
insightguides.com
Language
DR (Ahrefs)58
Total Keywords58,041
Referring Domains2,629
Domain Age28 yrs
Traffic (Jun 2026)613,396
Traffic Trend
Technology