Is Ghost or Substack more popular?

Ghost is used by more websites in our catalog: 775 use Ghost and 463 use Substack.

Does Ghost or Substack have higher-authority sites?

Ghost sites have the higher median Ahrefs Domain Rating (Ghost: 34, Substack: 32).

Is Ghost or Substack growing faster?

Between 2026-06 and 2026-07, Ghost went from 0.11% to 0.09% of all tracked sites, while Substack went from 0.06% to 0.05%. Substack is gaining ground faster in our index.

Can a site use both Ghost and Substack?

No. A site runs a single CMS / website platform, so Ghost and Substack are mutually exclusive.

Where does this Ghost vs Substack data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Ghost vs Substack — Site Stats Database

Ghost vs Substack

A side-by-side comparison of two content management systems, based on the 515,058 CMS sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Ghost	Substack
Websites	775	463
Market share	0.15%	0.09%
Share of top 10K sites	0.04%	0.02%
Share of top 100K sites

Rank	#31	#45

Median DR	34	32

Average DR	35	34

Median keywords	997	957

Median referring domains	393	435

Median domain age	7 yrs	8 yrs

Average domain age	10 yrs	10 yrs

Average monthly traffic	28,443	258,619

Combined monthly traffic	22,042,995	119,740,796

allbud.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords81,210
Referring Domains4,878
Domain Age22 yrs
Traffic (Jun 2026)1,897,288
Traffic Trend
TechnologyGhost
blog.duolingo.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords48,347
Referring Domains7,397
Domain Age16 yrs
Traffic (Jun 2026)1,884,812
Traffic Trend
Technology
bestfreestreaming.org
LanguageEnglish
DR (Ahrefs)6
Total Keywords6,973
Referring Domains252
Domain Age5 yrs
Traffic (Jun 2026)1,284,080
Traffic Trend
Technology
alisoneroman.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords21,747
Referring Domains2,228
Domain Age11 yrs
Traffic (Jun 2026)1,183,351
Traffic Trend
Technology
roadrunner.travel
LanguageEnglish
DR (Ahrefs)52
Total Keywords40,115
Referring Domains3,357
Domain Age19 yrs
Traffic (Jun 2026)845,158
Traffic Trend
Technology
retrododo.com
LanguageEnglish
DR (Ahrefs)57
Total Keywords47,167
Referring Domains8,068
Domain Age8 yrs
Traffic (Jun 2026)818,794
Traffic Trend
Technology
wheelchairtravel.org
LanguageEnglish
DR (Ahrefs)63
Total Keywords7,654
Referring Domains2,838
Domain Age11 yrs
Traffic (Jun 2026)446,858
Traffic Trend
Technology
gamingtrend.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords49,133
Referring Domains7,940
Domain Age20 yrs
Traffic (Jun 2026)396,941
Traffic Trend
Technology
blog.gratefulness.me
LanguageEnglish
DR (Ahrefs)59
Total Keywords40,731
Referring Domains4,386
Domain Age8 yrs
Traffic (Jun 2026)354,956
Traffic Trend
Technology
exploros.com
LanguageEnglish
DR (Ahrefs)36
Total Keywords44,249
Referring Domains924
Domain Age14 yrs
Traffic (Jun 2026)334,928
Traffic Trend
TechnologyGhost

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
allbud.com	English	77	81,210	4,878	22 yrs	1,897,288		Ghost

cbsnews.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,029,881
Referring Domains486,461
Domain Age31 yrs
Traffic (Jun 2026)59,376,408
Traffic Trend
TechnologySubstack
substack.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords5,643,513
Referring Domains561,764
Domain Age16 yrs
Traffic (Jun 2026)51,156,090
Traffic Trend
Technology
thefp.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords39,018
Referring Domains17,521
Domain Age24 yrs
Traffic (Jun 2026)738,323
Traffic Trend
TechnologySubstack
azdesertswarm.com
LanguageEnglish
DR (Ahrefs)51
Total Keywords11,126
Referring Domains6,455
Domain Age17 yrs
Traffic (Jun 2026)664,536
Traffic Trend
Technology
thebulwark.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords23,103
Referring Domains13,098
Domain Age15 yrs
Traffic (Jun 2026)259,028
Traffic Trend
Technology
brokenpalate.com
LanguageEnglish
DR (Ahrefs)40
Total Keywords3,164
Referring Domains295
Domain Age5 yrs
Traffic (Jun 2026)214,374
Traffic Trend
Technology
r-bloggers.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords27,627
Referring Domains8,306
Domain Age16 yrs
Traffic (Jun 2026)212,820
Traffic Trend
Technology
donaldrobertson.name
LanguageEnglish
DR (Ahrefs)45
Total Keywords1,679
Referring Domains874
Domain Age12 yrs
Traffic (Jun 2026)202,345
Traffic Trend
Technology
noahpinion.blog
LanguageEnglish
DR (Ahrefs)73
Total Keywords10,103
Referring Domains5,453
Domain Age3 yrs
Traffic (Jun 2026)174,978
Traffic Trend
Technology
jonathanlack.com
LanguageEnglish
DR (Ahrefs)11
Total Keywords6,130
Referring Domains697
Domain Age14 yrs
Traffic (Jun 2026)174,145
Traffic Trend
Technology