Is Ghost or HubSpot more popular?

Ghost is used by more websites in our catalog: 775 use Ghost and 466 use HubSpot.

Does Ghost or HubSpot have higher-authority sites?

HubSpot sites have the higher median Ahrefs Domain Rating (Ghost: 34, HubSpot: 52).

Is Ghost or HubSpot growing faster?

Between 2026-06 and 2026-07, Ghost went from 0.11% to 0.09% of all tracked sites, while HubSpot went from 0.08% to 0.05%. Ghost is gaining ground faster in our index.

Can a site use both Ghost and HubSpot?

No. A site runs a single CMS / website platform, so Ghost and HubSpot are mutually exclusive.

Where does this Ghost vs HubSpot data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Ghost vs HubSpot — Site Stats Database

Ghost vs HubSpot

A side-by-side comparison of two content management systems, based on the 515,058 CMS sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Ghost	HubSpot
Websites	775	466
Market share	0.15%	0.09%
Share of top 10K sites	0.04%	0.03%
Share of top 100K sites

Rank	#31	#44

Median DR	34	52

Average DR	35	52

Median keywords	997	1,695

Median referring domains	393	1,010

Median domain age	7 yrs	19 yrs

Average domain age	10 yrs	18 yrs

Average monthly traffic	28,443	53,470

Combined monthly traffic	22,042,995	24,916,883

allbud.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords81,210
Referring Domains4,878
Domain Age22 yrs
Traffic (Jun 2026)1,897,288
Traffic Trend
TechnologyGhost
blog.duolingo.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords48,347
Referring Domains7,397
Domain Age16 yrs
Traffic (Jun 2026)1,884,812
Traffic Trend
Technology
bestfreestreaming.org
LanguageEnglish
DR (Ahrefs)6
Total Keywords6,973
Referring Domains252
Domain Age5 yrs
Traffic (Jun 2026)1,284,080
Traffic Trend
Technology
alisoneroman.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords21,747
Referring Domains2,228
Domain Age11 yrs
Traffic (Jun 2026)1,183,351
Traffic Trend
Technology
roadrunner.travel
LanguageEnglish
DR (Ahrefs)52
Total Keywords40,115
Referring Domains3,357
Domain Age19 yrs
Traffic (Jun 2026)845,158
Traffic Trend
Technology
retrododo.com
LanguageEnglish
DR (Ahrefs)57
Total Keywords47,167
Referring Domains8,068
Domain Age9 yrs
Traffic (Jun 2026)818,794
Traffic Trend
Technology
wheelchairtravel.org
LanguageEnglish
DR (Ahrefs)63
Total Keywords7,654
Referring Domains2,838
Domain Age11 yrs
Traffic (Jun 2026)446,858
Traffic Trend
Technology
gamingtrend.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords49,133
Referring Domains7,940
Domain Age20 yrs
Traffic (Jun 2026)396,941
Traffic Trend
Technology
blog.gratefulness.me
LanguageEnglish
DR (Ahrefs)59
Total Keywords40,731
Referring Domains4,386
Domain Age8 yrs
Traffic (Jun 2026)354,956
Traffic Trend
Technology
exploros.com
LanguageEnglish
DR (Ahrefs)36
Total Keywords44,249
Referring Domains924
Domain Age14 yrs
Traffic (Jun 2026)334,928
Traffic Trend
TechnologyGhost

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
allbud.com	English	77	81,210	4,878	22 yrs	1,897,288		Ghost

clubpilates.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords37,062
Referring Domains4,395
Domain Age25 yrs
Traffic (Jun 2026)1,322,207
Traffic Trend
TechnologyHubSpot
briggsandstratton.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords48,674
Referring Domains7,767
Domain Age29 yrs
Traffic (Jun 2026)1,287,064
Traffic Trend
Technology
thegogame.com
LanguageEnglish
DR (Ahrefs)56
Total Keywords11,289
Referring Domains1,607
Domain Age26 yrs
Traffic (Jun 2026)1,120,246
Traffic Trend
Technology
burkewilliams.com
LanguageEnglish
DR (Ahrefs)48
Total Keywords14,245
Referring Domains1,899
Domain Age30 yrs
Traffic (Jun 2026)811,247
Traffic Trend
Technology
themagnificentmile.com
LanguageEnglish
DR (Ahrefs)67
Total Keywords6,530
Referring Domains4,638
Domain Age27 yrs
Traffic (Jun 2026)673,987
Traffic Trend
Technology
arcos-inc.com
LanguageEnglish
DR (Ahrefs)37
Total Keywords242
Referring Domains549
Domain Age20 yrs
Traffic (Jun 2026)575,004
Traffic Trend
Technology
tchabitat.org
LanguageEnglish
DR (Ahrefs)63
Total Keywords12,769
Referring Domains2,132
Domain Age27 yrs
Traffic (Jun 2026)564,078
Traffic Trend
Technology
gwi.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords14,505
Referring Domains18,599
Domain Age31 yrs
Traffic (Jun 2026)552,662
Traffic Trend
TechnologyHubSpot
speakeasy.net
LanguageEnglish
DR (Ahrefs)75
Total Keywords3,584
Referring Domains4,827
Domain Age31 yrs
Traffic (Jun 2026)547,860
Traffic Trend
Technology
gonitro.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords24,390
Referring Domains15,690
Domain Age18 yrs
Traffic (Jun 2026)532,206
Traffic Trend
TechnologyHubSpot