Is Contentful or HubSpot CMS Hub more popular?

HubSpot CMS Hub is used by more websites in our catalog: 377 use Contentful and 3,190 use HubSpot CMS Hub.

Does Contentful or HubSpot CMS Hub have higher-authority sites?

Contentful sites have the higher median Ahrefs Domain Rating (Contentful: 60, HubSpot CMS Hub: 48).

Is Contentful or HubSpot CMS Hub growing faster?

Between 2026-06 and 2026-07, Contentful went from 0.06% to 0.04% of all tracked sites, while HubSpot CMS Hub went from 0.45% to 0.36%. Contentful is gaining ground faster in our index.

Can a site use both Contentful and HubSpot CMS Hub?

No. A site runs a single CMS / website platform, so Contentful and HubSpot CMS Hub are mutually exclusive.

Where does this Contentful vs HubSpot CMS Hub data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Contentful vs HubSpot CMS Hub — Site Stats Database

Contentful vs HubSpot CMS Hub

A side-by-side comparison of two content management systems, based on the 515,058 CMS sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Contentful	HubSpot CMS Hub
Websites	377	3,190
Market share	0.07%	0.62%
Share of top 10K sites	0.21%	0.21%
Share of top 100K sites

Rank	#55	#16

Median DR	60	48

Average DR	57	46

Median keywords	2,042	1,273

Median referring domains	1,901	685

Median domain age	20 yrs	18 yrs

Average domain age	19 yrs	18 yrs

Average monthly traffic	289,905	58,042

Combined monthly traffic	109,294,085	185,155,004

coursera.org
LanguageEnglish
DR (Ahrefs)91
Total Keywords579,998
Referring Domains196,297
Domain Age14 yrs
Traffic (Jun 2026)17,942,498
Traffic Trend
TechnologyContentful
aad.org
LanguageEnglish
DR (Ahrefs)90
Total Keywords359,999
Referring Domains56,366
Domain Age30 yrs
Traffic (Jun 2026)15,847,168
Traffic Trend
TechnologyContentful
asurion.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords335,402
Referring Domains10,484
Domain Age25 yrs
Traffic (Jun 2026)6,347,235
Traffic Trend
Technology
services.petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords28,947
Referring Domains1,904
Domain Age30 yrs
Traffic (Jun 2026)5,889,357
Traffic Trend
Technology
ubreakifix.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords50,590
Referring Domains3,471
Domain Age17 yrs
Traffic (Jun 2026)4,940,617
Traffic Trend
Technology
jimmyjohns.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords75,074
Referring Domains9,074
Domain Age28 yrs
Traffic (Jun 2026)4,321,432
Traffic Trend
Technology
onemainfinancial.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords60,806
Referring Domains6,084
Domain Age15 yrs
Traffic (Jun 2026)3,777,090
Traffic Trend
Technology
bloomandwild.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords90,842
Referring Domains4,891
Domain Age13 yrs
Traffic (Jun 2026)3,209,597
Traffic Trend
Technology
purdueglobal.edu
LanguageEnglish
DR (Ahrefs)75
Total Keywords71,391
Referring Domains8,861
Domain Age8 yrs
Traffic (Jun 2026)2,208,831
Traffic Trend
Technology
americandream.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords57,546
Referring Domains3,904
Domain Age30 yrs
Traffic (Jun 2026)1,996,615
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
coursera.org	English	91	579,998	196,297	14 yrs	17,942,498		Contentful

baseball-reference.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords421,618
Referring Domains30,500
Domain Age26 yrs
Traffic (Jun 2026)57,651,263
Traffic Trend
TechnologyHubSpot CMS Hub
memrise.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords166,719
Referring Domains22,465
Domain Age17 yrs
Traffic (Jun 2026)3,653,050
Traffic Trend
Technology
hubspot.com
LanguageEnglish
DR (Ahrefs)93
Total Keywords400,372
Referring Domains394,716
Domain Age21 yrs
Traffic (Jun 2026)3,456,090
Traffic Trend
Technology
kasasa.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords8,705
Referring Domains2,886
Domain Age18 yrs
Traffic (Jun 2026)2,139,997
Traffic Trend
Technology
blog.nasm.org
LanguageEnglish
DR (Ahrefs)81
Total Keywords91,070
Referring Domains8,163
Domain Age29 yrs
Traffic (Jun 2026)2,063,488
Traffic Trend
Technology
pureflix.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords77,126
Referring Domains6,674
Domain Age21 yrs
Traffic (Jun 2026)1,894,005
Traffic Trend
Technology
kellyservices.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords18,809
Referring Domains4,993
Domain Age31 yrs
Traffic (Jun 2026)1,749,429
Traffic Trend
Technology
betterup.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords218,432
Referring Domains29,055
Domain Age23 yrs
Traffic (Jun 2026)1,709,991
Traffic Trend
Technology
sallie.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords94,374
Referring Domains4,137
Domain Age25 yrs
Traffic (Jun 2026)1,636,167
Traffic Trend
Technology
grandsierraresort.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords21,781
Referring Domains5,245
Domain Age21 yrs
Traffic (Jun 2026)1,539,449
Traffic Trend
Technology