Is Contentful or HubSpot more popular?

HubSpot is used by more websites in our catalog: 377 use Contentful and 466 use HubSpot.

Does Contentful or HubSpot have higher-authority sites?

Contentful sites have the higher median Ahrefs Domain Rating (Contentful: 60, HubSpot: 52).

Is Contentful or HubSpot growing faster?

Between 2026-06 and 2026-07, Contentful went from 0.06% to 0.04% of all tracked sites, while HubSpot went from 0.08% to 0.05%. Contentful is gaining ground faster in our index.

Can a site use both Contentful and HubSpot?

No. A site runs a single CMS / website platform, so Contentful and HubSpot are mutually exclusive.

Where does this Contentful vs HubSpot data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Contentful vs HubSpot — Site Stats Database

Contentful vs HubSpot

A side-by-side comparison of two content management systems, based on the 515,058 CMS sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Contentful	HubSpot
Websites	377	466
Market share	0.07%	0.09%
Share of top 10K sites	0.21%	0.03%
Share of top 100K sites

Rank	#55	#44

Median DR	60	52

Average DR	57	52

Median keywords	2,042	1,695

Median referring domains	1,901	1,010

Median domain age	20 yrs	19 yrs

Average domain age	19 yrs	18 yrs

Average monthly traffic	289,905	53,470

Combined monthly traffic	109,294,085	24,916,883

coursera.org
LanguageEnglish
DR (Ahrefs)91
Total Keywords579,998
Referring Domains196,297
Domain Age14 yrs
Traffic (Jun 2026)17,942,498
Traffic Trend
TechnologyContentful
aad.org
LanguageEnglish
DR (Ahrefs)90
Total Keywords359,999
Referring Domains56,366
Domain Age30 yrs
Traffic (Jun 2026)15,847,168
Traffic Trend
TechnologyContentful
asurion.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords335,402
Referring Domains10,484
Domain Age25 yrs
Traffic (Jun 2026)6,347,235
Traffic Trend
Technology
services.petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords28,947
Referring Domains1,904
Domain Age30 yrs
Traffic (Jun 2026)5,889,357
Traffic Trend
Technology
ubreakifix.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords50,590
Referring Domains3,471
Domain Age17 yrs
Traffic (Jun 2026)4,940,617
Traffic Trend
Technology
jimmyjohns.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords75,074
Referring Domains9,074
Domain Age28 yrs
Traffic (Jun 2026)4,321,432
Traffic Trend
Technology
onemainfinancial.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords60,806
Referring Domains6,084
Domain Age15 yrs
Traffic (Jun 2026)3,777,090
Traffic Trend
Technology
bloomandwild.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords90,842
Referring Domains4,891
Domain Age13 yrs
Traffic (Jun 2026)3,209,597
Traffic Trend
Technology
purdueglobal.edu
LanguageEnglish
DR (Ahrefs)75
Total Keywords71,391
Referring Domains8,861
Domain Age8 yrs
Traffic (Jun 2026)2,208,831
Traffic Trend
Technology
americandream.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords57,546
Referring Domains3,904
Domain Age30 yrs
Traffic (Jun 2026)1,996,615
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
coursera.org	English	91	579,998	196,297	14 yrs	17,942,498		Contentful

clubpilates.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords37,062
Referring Domains4,395
Domain Age25 yrs
Traffic (Jun 2026)1,322,207
Traffic Trend
TechnologyHubSpot
briggsandstratton.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords48,674
Referring Domains7,767
Domain Age29 yrs
Traffic (Jun 2026)1,287,064
Traffic Trend
Technology
thegogame.com
LanguageEnglish
DR (Ahrefs)56
Total Keywords11,289
Referring Domains1,607
Domain Age26 yrs
Traffic (Jun 2026)1,120,246
Traffic Trend
Technology
burkewilliams.com
LanguageEnglish
DR (Ahrefs)48
Total Keywords14,245
Referring Domains1,899
Domain Age30 yrs
Traffic (Jun 2026)811,247
Traffic Trend
Technology
themagnificentmile.com
LanguageEnglish
DR (Ahrefs)67
Total Keywords6,530
Referring Domains4,638
Domain Age27 yrs
Traffic (Jun 2026)673,987
Traffic Trend
Technology
arcos-inc.com
LanguageEnglish
DR (Ahrefs)37
Total Keywords242
Referring Domains549
Domain Age20 yrs
Traffic (Jun 2026)575,004
Traffic Trend
Technology
tchabitat.org
LanguageEnglish
DR (Ahrefs)63
Total Keywords12,769
Referring Domains2,132
Domain Age27 yrs
Traffic (Jun 2026)564,078
Traffic Trend
Technology
gwi.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords14,505
Referring Domains18,599
Domain Age31 yrs
Traffic (Jun 2026)552,662
Traffic Trend
TechnologyHubSpot
speakeasy.net
LanguageEnglish
DR (Ahrefs)75
Total Keywords3,584
Referring Domains4,827
Domain Age31 yrs
Traffic (Jun 2026)547,860
Traffic Trend
Technology
gonitro.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords24,390
Referring Domains15,690
Domain Age18 yrs
Traffic (Jun 2026)532,206
Traffic Trend
Technology