Is Contentful or Ghost more popular?

Ghost is used by more websites in our catalog: 377 use Contentful and 775 use Ghost.

Does Contentful or Ghost have higher-authority sites?

Contentful sites have the higher median Ahrefs Domain Rating (Contentful: 60, Ghost: 34).

Is Contentful or Ghost growing faster?

Between 2026-06 and 2026-07, Contentful went from 0.06% to 0.04% of all tracked sites, while Ghost went from 0.11% to 0.09%. Contentful is gaining ground faster in our index.

Can a site use both Contentful and Ghost?

No. A site runs a single CMS / website platform, so Contentful and Ghost are mutually exclusive.

Where does this Contentful vs Ghost data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Contentful vs Ghost — Site Stats Database

Contentful vs Ghost

A side-by-side comparison of two content management systems, based on the 515,058 CMS sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Contentful	Ghost
Websites	377	775
Market share	0.07%	0.15%
Share of top 10K sites	0.21%	0.04%
Share of top 100K sites

Rank	#55	#31

Median DR	60	34

Average DR	57	35

Median keywords	2,042	997

Median referring domains	1,901	393

Median domain age	20 yrs	7 yrs

Average domain age	19 yrs	10 yrs

Average monthly traffic	289,905	28,443

Combined monthly traffic	109,294,085	22,042,995

coursera.org
LanguageEnglish
DR (Ahrefs)91
Total Keywords579,998
Referring Domains196,297
Domain Age14 yrs
Traffic (Jun 2026)17,942,498
Traffic Trend
TechnologyContentful
aad.org
LanguageEnglish
DR (Ahrefs)90
Total Keywords359,999
Referring Domains56,366
Domain Age30 yrs
Traffic (Jun 2026)15,847,168
Traffic Trend
TechnologyContentful
asurion.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords335,402
Referring Domains10,484
Domain Age25 yrs
Traffic (Jun 2026)6,347,235
Traffic Trend
TechnologyContentful
services.petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords28,947
Referring Domains1,904
Domain Age30 yrs
Traffic (Jun 2026)5,889,357
Traffic Trend
Technology
ubreakifix.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords50,590
Referring Domains3,471
Domain Age17 yrs
Traffic (Jun 2026)4,940,617
Traffic Trend
Technology
jimmyjohns.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords75,074
Referring Domains9,074
Domain Age28 yrs
Traffic (Jun 2026)4,321,432
Traffic Trend
Technology
onemainfinancial.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords60,806
Referring Domains6,084
Domain Age15 yrs
Traffic (Jun 2026)3,777,090
Traffic Trend
Technology
bloomandwild.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords90,842
Referring Domains4,891
Domain Age13 yrs
Traffic (Jun 2026)3,209,597
Traffic Trend
Technology
purdueglobal.edu
LanguageEnglish
DR (Ahrefs)75
Total Keywords71,391
Referring Domains8,861
Domain Age8 yrs
Traffic (Jun 2026)2,208,831
Traffic Trend
Technology
americandream.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords57,546
Referring Domains3,904
Domain Age30 yrs
Traffic (Jun 2026)1,996,615
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
coursera.org	English	91	579,998	196,297	14 yrs	17,942,498		Contentful

allbud.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords81,210
Referring Domains4,878
Domain Age22 yrs
Traffic (Jun 2026)1,897,288
Traffic Trend
TechnologyGhost
blog.duolingo.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords48,347
Referring Domains7,397
Domain Age16 yrs
Traffic (Jun 2026)1,884,812
Traffic Trend
Technology
bestfreestreaming.org
LanguageEnglish
DR (Ahrefs)6
Total Keywords6,973
Referring Domains252
Domain Age5 yrs
Traffic (Jun 2026)1,284,080
Traffic Trend
Technology
alisoneroman.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords21,747
Referring Domains2,228
Domain Age11 yrs
Traffic (Jun 2026)1,183,351
Traffic Trend
Technology
roadrunner.travel
LanguageEnglish
DR (Ahrefs)52
Total Keywords40,115
Referring Domains3,357
Domain Age19 yrs
Traffic (Jun 2026)845,158
Traffic Trend
Technology
retrododo.com
LanguageEnglish
DR (Ahrefs)57
Total Keywords47,167
Referring Domains8,068
Domain Age8 yrs
Traffic (Jun 2026)818,794
Traffic Trend
Technology
wheelchairtravel.org
LanguageEnglish
DR (Ahrefs)63
Total Keywords7,654
Referring Domains2,838
Domain Age11 yrs
Traffic (Jun 2026)446,858
Traffic Trend
Technology
gamingtrend.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords49,133
Referring Domains7,940
Domain Age20 yrs
Traffic (Jun 2026)396,941
Traffic Trend
Technology
blog.gratefulness.me
LanguageEnglish
DR (Ahrefs)59
Total Keywords40,731
Referring Domains4,386
Domain Age8 yrs
Traffic (Jun 2026)354,956
Traffic Trend
Technology
exploros.com
LanguageEnglish
DR (Ahrefs)36
Total Keywords44,249
Referring Domains924
Domain Age14 yrs
Traffic (Jun 2026)334,928
Traffic Trend
TechnologyGhost