Is Brightspot or Substack more popular?

Substack is used by more websites in our catalog: 379 use Brightspot and 463 use Substack.

Does Brightspot or Substack have higher-authority sites?

Brightspot sites have the higher median Ahrefs Domain Rating (Brightspot: 67, Substack: 32).

Is Brightspot or Substack growing faster?

Between 2026-06 and 2026-07, Brightspot went from 0.06% to 0.04% of all tracked sites, while Substack went from 0.06% to 0.05%. Substack is gaining ground faster in our index.

Can a site use both Brightspot and Substack?

No. A site runs a single CMS / website platform, so Brightspot and Substack are mutually exclusive.

Where does this Brightspot vs Substack data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Brightspot vs Substack — Site Stats Database

Brightspot vs Substack

A side-by-side comparison of two content management systems, based on the 515,058 CMS sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Brightspot	Substack
Websites	379	463
Market share	0.07%	0.09%
Share of top 10K sites	0.30%	0.02%
Share of top 100K sites

Rank	#54	#45

Median DR	67	32

Average DR	64	34

Median keywords	6,502	957

Median referring domains	3,991	435

Median domain age	26 yrs	8 yrs

Average domain age	22 yrs	10 yrs

Average monthly traffic	558,049	258,619

Combined monthly traffic	211,500,480	119,740,796

nbc.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords474,769
Referring Domains134,989
Domain Age29 yrs
Traffic (Jun 2026)26,422,376
Traffic Trend
TechnologyBrightspot
apnews.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords1,758,556
Referring Domains311,197
Domain Age34 yrs
Traffic (Jun 2026)23,774,080
Traffic Trend
TechnologyBrightspot
about.google
LanguageEnglish
DR (Ahrefs)91
Total Keywords34,476
Referring Domains69,308
Domain Age7 yrs
Traffic (Jun 2026)22,801,007
Traffic Trend
Technology
latimes.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords2,040,663
Referring Domains458,128
Domain Age35 yrs
Traffic (Jun 2026)21,182,750
Traffic Trend
TechnologyBrightspot
nbcsports.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords1,111,697
Referring Domains151,583
Domain Age30 yrs
Traffic (Jun 2026)19,695,623
Traffic Trend
Technology
android.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords203,716
Referring Domains183,277
Domain Age29 yrs
Traffic (Jun 2026)7,598,406
Traffic Trend
TechnologyBrightspot
byu.edu
LanguageEnglish
DR (Ahrefs)86
Total Keywords387,008
Referring Domains85,741
Domain Age39 yrs
Traffic (Jun 2026)5,595,649
Traffic Trend
TechnologyBrightspot
safety.google
LanguageEnglish
DR (Ahrefs)94
Total Keywords22,360
Referring Domains415,327
Domain Age8 yrs
Traffic (Jun 2026)5,175,936
Traffic Trend
Technology
golfpass.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords272,076
Referring Domains9,562
Domain Age23 yrs
Traffic (Jun 2026)4,602,004
Traffic Trend
Technology
google.org
LanguageEnglish
DR (Ahrefs)82
Total Keywords1,637
Referring Domains24,951
Domain Age27 yrs
Traffic (Jun 2026)2,579,423
Traffic Trend
TechnologyBrightspot

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
nbc.com	English	86	474,769	134,989	29 yrs	26,422,376		Brightspot

cbsnews.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,029,881
Referring Domains486,461
Domain Age31 yrs
Traffic (Jun 2026)59,376,408
Traffic Trend
TechnologySubstack
substack.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords5,643,513
Referring Domains561,764
Domain Age16 yrs
Traffic (Jun 2026)51,156,090
Traffic Trend
Technology
thefp.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords39,018
Referring Domains17,521
Domain Age24 yrs
Traffic (Jun 2026)738,323
Traffic Trend
TechnologySubstack
azdesertswarm.com
LanguageEnglish
DR (Ahrefs)51
Total Keywords11,126
Referring Domains6,455
Domain Age17 yrs
Traffic (Jun 2026)664,536
Traffic Trend
Technology
thebulwark.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords23,103
Referring Domains13,098
Domain Age15 yrs
Traffic (Jun 2026)259,028
Traffic Trend
Technology
brokenpalate.com
LanguageEnglish
DR (Ahrefs)40
Total Keywords3,164
Referring Domains295
Domain Age5 yrs
Traffic (Jun 2026)214,374
Traffic Trend
Technology
r-bloggers.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords27,627
Referring Domains8,306
Domain Age16 yrs
Traffic (Jun 2026)212,820
Traffic Trend
Technology
donaldrobertson.name
LanguageEnglish
DR (Ahrefs)45
Total Keywords1,679
Referring Domains874
Domain Age12 yrs
Traffic (Jun 2026)202,345
Traffic Trend
Technology
noahpinion.blog
LanguageEnglish
DR (Ahrefs)73
Total Keywords10,103
Referring Domains5,453
Domain Age3 yrs
Traffic (Jun 2026)174,978
Traffic Trend
Technology
jonathanlack.com
LanguageEnglish
DR (Ahrefs)11
Total Keywords6,130
Referring Domains697
Domain Age14 yrs
Traffic (Jun 2026)174,145
Traffic Trend
Technology