Is Big Cartel or Substack more popular?

Substack is used by more websites in our catalog: 292 use Big Cartel and 463 use Substack.

Does Big Cartel or Substack have higher-authority sites?

Substack sites have the higher median Ahrefs Domain Rating (Big Cartel: 27, Substack: 32).

Is Big Cartel or Substack growing faster?

Between 2026-06 and 2026-07, Big Cartel went from 0.04% to 0.03% of all tracked sites, while Substack went from 0.06% to 0.05%. Big Cartel is gaining ground faster in our index.

Can a site use both Big Cartel and Substack?

No. A site runs a single CMS / website platform, so Big Cartel and Substack are mutually exclusive.

Where does this Big Cartel vs Substack data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Big Cartel vs Substack — Site Stats Database

Big Cartel vs Substack

A side-by-side comparison of two content management systems, based on the 515,058 CMS sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Big Cartel	Substack
Websites	292	463
Market share	0.06%	0.09%
Share of top 10K sites	0.01%	0.02%
Share of top 100K sites

Rank	#65	#45

Median DR	27	32

Average DR	29	34

Median keywords	485	957

Median referring domains	317	435

Median domain age	13 yrs	8 yrs

Average domain age	14 yrs	10 yrs

Average monthly traffic	22,442	258,619

Combined monthly traffic	6,553,058	119,740,796

kentuckytourism.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords58,860
Referring Domains7,449
Domain Age26 yrs
Traffic (Jun 2026)1,770,649
Traffic Trend
TechnologyBig Cartel
tattooswizard.com
LanguageEnglish
DR (Ahrefs)44
Total Keywords37,024
Referring Domains1,932
Domain Age6 yrs
Traffic (Jun 2026)570,198
Traffic Trend
Technology
motorcitycomiccon.com
LanguageEnglish
DR (Ahrefs)48
Total Keywords6,173
Referring Domains1,339
Domain Age26 yrs
Traffic (Jun 2026)169,173
Traffic Trend
Technology
hollywoodtheatre.org
LanguageEnglish
DR (Ahrefs)62
Total Keywords5,766
Referring Domains2,560
Domain Age28 yrs
Traffic (Jun 2026)162,312
Traffic Trend
Technology
masqueradeatlanta.com
LanguageEnglish
DR (Ahrefs)50
Total Keywords10,151
Referring Domains2,277
Domain Age24 yrs
Traffic (Jun 2026)150,803
Traffic Trend
Technology
lawsofux.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords1,520
Referring Domains3,638
Domain Age8 yrs
Traffic (Jun 2026)146,712
Traffic Trend
Technology
kittenrescue.org
LanguageEnglish
DR (Ahrefs)55
Total Keywords5,514
Referring Domains1,587
Domain Age28 yrs
Traffic (Jun 2026)142,440
Traffic Trend
Technology
phillymagicgardens.org
LanguageEnglish
DR (Ahrefs)61
Total Keywords2,200
Referring Domains2,713
Domain Age
Traffic (Jun 2026)136,890
Traffic Trend
Technology
levelman.com
LanguageEnglish
DR (Ahrefs)41
Total Keywords7,829
Referring Domains1,525
Domain Age12 yrs
Traffic (Jun 2026)97,861
Traffic Trend
Technology
pittsburghsymphony.org
LanguageEnglish
DR (Ahrefs)63
Total Keywords4,146
Referring Domains3,004
Domain Age28 yrs
Traffic (Jun 2026)95,557
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
kentuckytourism.com	English	72	58,860	7,449	26 yrs	1,770,649		Big Cartel

cbsnews.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,029,881
Referring Domains486,461
Domain Age31 yrs
Traffic (Jun 2026)59,376,408
Traffic Trend
TechnologySubstack
substack.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords5,643,513
Referring Domains561,764
Domain Age16 yrs
Traffic (Jun 2026)51,156,090
Traffic Trend
Technology
thefp.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords39,018
Referring Domains17,521
Domain Age24 yrs
Traffic (Jun 2026)738,323
Traffic Trend
TechnologySubstack
azdesertswarm.com
LanguageEnglish
DR (Ahrefs)51
Total Keywords11,126
Referring Domains6,455
Domain Age17 yrs
Traffic (Jun 2026)664,536
Traffic Trend
Technology
thebulwark.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords23,103
Referring Domains13,098
Domain Age15 yrs
Traffic (Jun 2026)259,028
Traffic Trend
Technology
brokenpalate.com
LanguageEnglish
DR (Ahrefs)40
Total Keywords3,164
Referring Domains295
Domain Age5 yrs
Traffic (Jun 2026)214,374
Traffic Trend
Technology
r-bloggers.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords27,627
Referring Domains8,306
Domain Age16 yrs
Traffic (Jun 2026)212,820
Traffic Trend
Technology
donaldrobertson.name
LanguageEnglish
DR (Ahrefs)45
Total Keywords1,679
Referring Domains874
Domain Age12 yrs
Traffic (Jun 2026)202,345
Traffic Trend
Technology
noahpinion.blog
LanguageEnglish
DR (Ahrefs)73
Total Keywords10,103
Referring Domains5,453
Domain Age3 yrs
Traffic (Jun 2026)174,978
Traffic Trend
Technology
jonathanlack.com
LanguageEnglish
DR (Ahrefs)11
Total Keywords6,130
Referring Domains697
Domain Age15 yrs
Traffic (Jun 2026)174,145
Traffic Trend
Technology