Is Big Cartel or Ghost more popular?

Ghost is used by more websites in our catalog: 292 use Big Cartel and 775 use Ghost.

Does Big Cartel or Ghost have higher-authority sites?

Ghost sites have the higher median Ahrefs Domain Rating (Big Cartel: 27, Ghost: 34).

Is Big Cartel or Ghost growing faster?

Between 2026-06 and 2026-07, Big Cartel went from 0.04% to 0.03% of all tracked sites, while Ghost went from 0.11% to 0.09%. Big Cartel is gaining ground faster in our index.

Can a site use both Big Cartel and Ghost?

No. A site runs a single CMS / website platform, so Big Cartel and Ghost are mutually exclusive.

Where does this Big Cartel vs Ghost data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Big Cartel vs Ghost — Site Stats Database

Big Cartel vs Ghost

A side-by-side comparison of two content management systems, based on the 515,058 CMS sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Big Cartel	Ghost
Websites	292	775
Market share	0.06%	0.15%
Share of top 10K sites	0.01%	0.04%
Share of top 100K sites

Rank	#65	#31

Median DR	27	34

Average DR	29	35

Median keywords	485	997

Median referring domains	317	393

Median domain age	13 yrs	7 yrs

Average domain age	14 yrs	10 yrs

Average monthly traffic	22,442	28,443

Combined monthly traffic	6,553,058	22,042,995

kentuckytourism.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords58,860
Referring Domains7,449
Domain Age26 yrs
Traffic (Jun 2026)1,770,649
Traffic Trend
TechnologyBig Cartel
tattooswizard.com
LanguageEnglish
DR (Ahrefs)44
Total Keywords37,024
Referring Domains1,932
Domain Age6 yrs
Traffic (Jun 2026)570,198
Traffic Trend
Technology
motorcitycomiccon.com
LanguageEnglish
DR (Ahrefs)48
Total Keywords6,173
Referring Domains1,339
Domain Age26 yrs
Traffic (Jun 2026)169,173
Traffic Trend
Technology
hollywoodtheatre.org
LanguageEnglish
DR (Ahrefs)62
Total Keywords5,766
Referring Domains2,560
Domain Age28 yrs
Traffic (Jun 2026)162,312
Traffic Trend
Technology
masqueradeatlanta.com
LanguageEnglish
DR (Ahrefs)50
Total Keywords10,151
Referring Domains2,277
Domain Age24 yrs
Traffic (Jun 2026)150,803
Traffic Trend
Technology
lawsofux.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords1,520
Referring Domains3,638
Domain Age8 yrs
Traffic (Jun 2026)146,712
Traffic Trend
Technology
kittenrescue.org
LanguageEnglish
DR (Ahrefs)55
Total Keywords5,514
Referring Domains1,587
Domain Age28 yrs
Traffic (Jun 2026)142,440
Traffic Trend
Technology
phillymagicgardens.org
LanguageEnglish
DR (Ahrefs)61
Total Keywords2,200
Referring Domains2,713
Domain Age
Traffic (Jun 2026)136,890
Traffic Trend
Technology
levelman.com
LanguageEnglish
DR (Ahrefs)41
Total Keywords7,829
Referring Domains1,525
Domain Age12 yrs
Traffic (Jun 2026)97,861
Traffic Trend
Technology
pittsburghsymphony.org
LanguageEnglish
DR (Ahrefs)63
Total Keywords4,146
Referring Domains3,004
Domain Age28 yrs
Traffic (Jun 2026)95,557
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
kentuckytourism.com	English	72	58,860	7,449	26 yrs	1,770,649		Big Cartel

allbud.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords81,210
Referring Domains4,878
Domain Age22 yrs
Traffic (Jun 2026)1,897,288
Traffic Trend
TechnologyGhost
blog.duolingo.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords48,347
Referring Domains7,397
Domain Age16 yrs
Traffic (Jun 2026)1,884,812
Traffic Trend
Technology
bestfreestreaming.org
LanguageEnglish
DR (Ahrefs)6
Total Keywords6,973
Referring Domains252
Domain Age5 yrs
Traffic (Jun 2026)1,284,080
Traffic Trend
Technology
alisoneroman.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords21,747
Referring Domains2,228
Domain Age11 yrs
Traffic (Jun 2026)1,183,351
Traffic Trend
Technology
roadrunner.travel
LanguageEnglish
DR (Ahrefs)52
Total Keywords40,115
Referring Domains3,357
Domain Age19 yrs
Traffic (Jun 2026)845,158
Traffic Trend
Technology
retrododo.com
LanguageEnglish
DR (Ahrefs)57
Total Keywords47,167
Referring Domains8,068
Domain Age9 yrs
Traffic (Jun 2026)818,794
Traffic Trend
Technology
wheelchairtravel.org
LanguageEnglish
DR (Ahrefs)63
Total Keywords7,654
Referring Domains2,838
Domain Age11 yrs
Traffic (Jun 2026)446,858
Traffic Trend
Technology
gamingtrend.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords49,133
Referring Domains7,940
Domain Age20 yrs
Traffic (Jun 2026)396,941
Traffic Trend
Technology
blog.gratefulness.me
LanguageEnglish
DR (Ahrefs)59
Total Keywords40,731
Referring Domains4,386
Domain Age8 yrs
Traffic (Jun 2026)354,956
Traffic Trend
Technology
exploros.com
LanguageEnglish
DR (Ahrefs)36
Total Keywords44,249
Referring Domains924
Domain Age14 yrs
Traffic (Jun 2026)334,928
Traffic Trend
Technology