MonsterInsights vs Snowplow

MonsterInsights is used by more websites in our catalog: 25,799 use MonsterInsights and 2,581 use Snowplow.

MonsterInsights sites have the higher median Ahrefs Domain Rating (MonsterInsights: 21, Snowplow: 11).

Between 2026-06 and 2026-07, MonsterInsights went from 3.2% to 2.9% of all tracked sites, while Snowplow went from 0.31% to 0.29%. Snowplow is gaining ground faster in our index.

341 websites in our catalog use both MonsterInsights and Snowplow.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.