Mixpanel vs Umami

Mixpanel is used by more websites in our catalog: 1,439 use Mixpanel and 646 use Umami.

Mixpanel sites have the higher median Ahrefs Domain Rating (Mixpanel: 32, Umami: 26).

Between 2026-06 and 2026-07, Mixpanel went from 0.17% to 0.16% of all tracked sites, while Umami went from 0.08% to 0.07%. Mixpanel is gaining ground faster in our index.

1 websites in our catalog use both Mixpanel and Umami.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.