Mixpanel vs Segment

Mixpanel is used by more websites in our catalog: 1,439 use Mixpanel and 1,205 use Segment.

Segment sites have the higher median Ahrefs Domain Rating (Mixpanel: 32, Segment: 56).

Between 2026-06 and 2026-07, Mixpanel went from 0.17% to 0.16% of all tracked sites, while Segment went from 0.18% to 0.14%. Mixpanel is gaining ground faster in our index.

20 websites in our catalog use both Mixpanel and Segment.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.