Microsoft Clarity vs Snowplow

Snowplow is used by more websites in our catalog: 718 use Microsoft Clarity and 2,581 use Snowplow.

Microsoft Clarity sites have the higher median Ahrefs Domain Rating (Microsoft Clarity: 40, Snowplow: 11).

Between 2026-06 and 2026-07, Microsoft Clarity went from 0.11% to 0.08% of all tracked sites, while Snowplow went from 0.31% to 0.29%. Snowplow is gaining ground faster in our index.

16 websites in our catalog use both Microsoft Clarity and Snowplow.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.