Matomo vs Snowplow

Matomo is used by more websites in our catalog: 5,009 use Matomo and 2,581 use Snowplow.

Matomo sites have the higher median Ahrefs Domain Rating (Matomo: 51, Snowplow: 11).

Between 2026-06 and 2026-07, Matomo went from 0.69% to 0.57% of all tracked sites, while Snowplow went from 0.31% to 0.29%. Snowplow is gaining ground faster in our index.

7 websites in our catalog use both Matomo and Snowplow.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.