Matomo vs Segment

Matomo is used by more websites in our catalog: 5,009 use Matomo and 1,205 use Segment.

Segment sites have the higher median Ahrefs Domain Rating (Matomo: 51, Segment: 56).

Between 2026-06 and 2026-07, Matomo went from 0.69% to 0.57% of all tracked sites, while Segment went from 0.18% to 0.14%. Segment is gaining ground faster in our index.

6 websites in our catalog use both Matomo and Segment.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.