Google Site Kit vs Umami

Google Site Kit is used by more websites in our catalog: 29,582 use Google Site Kit and 646 use Umami.

Umami sites have the higher median Ahrefs Domain Rating (Google Site Kit: 21, Umami: 26).

Between 2026-06 and 2026-07, Google Site Kit went from 3.7% to 3.4% of all tracked sites, while Umami went from 0.08% to 0.07%. Umami is gaining ground faster in our index.

10 websites in our catalog use both Google Site Kit and Umami.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.