Is Google Site Kit or StatCounter more popular?

Google Site Kit is used by more websites in our catalog: 29,582 use Google Site Kit and 1,181 use StatCounter.

Does Google Site Kit or StatCounter have higher-authority sites?

StatCounter sites have the higher median Ahrefs Domain Rating (Google Site Kit: 21, StatCounter: 24).

Is Google Site Kit or StatCounter growing faster?

Between 2026-06 and 2026-07, Google Site Kit went from 3.7% to 3.4% of all tracked sites, while StatCounter went from 0.16% to 0.13%. StatCounter is gaining ground faster in our index.

How many sites use both Google Site Kit and StatCounter?

34 websites in our catalog use both Google Site Kit and StatCounter.

Where does this Google Site Kit vs StatCounter data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Site Kit vs StatCounter — Site Stats Database

Google Site Kit vs StatCounter

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Site Kit	StatCounter
Websites	29,582	1,181
Market share	5.8%	0.23%
Share of top 10K sites	0.47%	0.09%

Rank	#4	#19

Median DR	21	24

Average DR	24	26

Median keywords	840	957

Median referring domains	238	454

Median domain age	10 yrs	16 yrs

Average domain age	12 yrs	16 yrs

Average monthly traffic	20,774	34,983

Combined monthly traffic	614,521,891	41,315,084

unc.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords585,624
Referring Domains152,434
Domain Age40 yrs
Traffic (Jun 2026)13,538,316
Traffic Trend
TechnologyGoogle Site Kit
illinois.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords781,195
Referring Domains165,621
Domain Age29 yrs
Traffic (Jun 2026)12,771,348
Traffic Trend
Technology
simplypsychology.org
LanguageEnglish
DR (Ahrefs)85
Total Keywords207,290
Referring Domains45,354
Domain Age15 yrs
Traffic (Jun 2026)8,199,964
Traffic Trend
Technology
pewresearch.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords278,427
Referring Domains241,793
Domain Age22 yrs
Traffic (Jun 2026)7,153,311
Traffic Trend
Technology
feastio.com
LanguageEnglish
DR (Ahrefs)27
Total Keywords20,835
Referring Domains884
Domain Age11 yrs
Traffic (Jun 2026)5,090,848
Traffic Trend
TechnologyGoogle Site Kit
cabletv.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords278,457
Referring Domains15,219
Domain Age32 yrs
Traffic (Jun 2026)4,337,405
Traffic Trend
TechnologyGoogle Site Kit
pumpkinlady.com
LanguageEnglish
DR (Ahrefs)44
Total Keywords8,952
Referring Domains863
Domain Age26 yrs
Traffic (Jun 2026)3,359,804
Traffic Trend
Technology
mediterraneantaste.com
LanguageEnglish
DR (Ahrefs)6
Total Keywords7,257
Referring Domains133
Domain Age15 yrs
Traffic (Jun 2026)2,859,057
Traffic Trend
Technology
beresfordresearch.com
LanguageEnglish
DR (Ahrefs)58
Total Keywords7,540
Referring Domains1,131
Domain Age20 yrs
Traffic (Jun 2026)2,656,592
Traffic Trend
Technology
recipesandplaces.com
LanguageEnglish
DR (Ahrefs)35
Total Keywords21,108
Referring Domains124
Domain Age6 yrs
Traffic (Jun 2026)2,585,667
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
unc.edu	English	90	585,624	152,434	40 yrs	13,538,316		Google Site Kit

celebdirtylaundry.com
LanguageEnglish
DR (Ahrefs)50
Total Keywords50,268
Referring Domains11,016
Domain Age19 yrs
Traffic (Jun 2026)7,647,023
Traffic Trend
TechnologyStatCounter
studiosuits.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords61,556
Referring Domains2,436
Domain Age17 yrs
Traffic (Jun 2026)3,417,730
Traffic Trend
Technology
localtimes.info
LanguageEnglish
DR (Ahrefs)76
Total Keywords63,120
Referring Domains11,370
Domain Age17 yrs
Traffic (Jun 2026)2,097,459
Traffic Trend
Technology
averiecooks.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords120,612
Referring Domains24,332
Domain Age14 yrs
Traffic (Jun 2026)1,803,043
Traffic Trend
Technology
270towin.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords32,450
Referring Domains28,446
Domain Age22 yrs
Traffic (Jun 2026)1,706,379
Traffic Trend
Technology
handluggageonly.co.uk
LanguageEnglish
DR (Ahrefs)63
Total Keywords57,099
Referring Domains7,663
Domain Age13 yrs
Traffic (Jun 2026)1,302,856
Traffic Trend
Technology
i2symbol.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords46,421
Referring Domains4,387
Domain Age15 yrs
Traffic (Jun 2026)1,254,363
Traffic Trend
Technology
altogetherchristmas.com
LanguageEnglish
DR (Ahrefs)47
Total Keywords11,926
Referring Domains879
Domain Age19 yrs
Traffic (Jun 2026)1,181,540
Traffic Trend
Technology
metricmetal.com
LanguageEnglish
DR (Ahrefs)25
Total Keywords13,371
Referring Domains672
Domain Age29 yrs
Traffic (Jun 2026)1,099,130
Traffic Trend
Technology
whereyoueat.com
LanguageEnglish
DR (Ahrefs)54
Total Keywords139,170
Referring Domains5,050
Domain Age18 yrs
Traffic (Jun 2026)885,155
Traffic Trend
Technology