Is Google Site Kit or Snowplow more popular?

Google Site Kit is used by more websites in our catalog: 29,582 use Google Site Kit and 2,581 use Snowplow.

Does Google Site Kit or Snowplow have higher-authority sites?

Google Site Kit sites have the higher median Ahrefs Domain Rating (Google Site Kit: 21, Snowplow: 11).

Is Google Site Kit or Snowplow growing faster?

Between 2026-06 and 2026-07, Google Site Kit went from 3.7% to 3.4% of all tracked sites, while Snowplow went from 0.31% to 0.29%. Snowplow is gaining ground faster in our index.

How many sites use both Google Site Kit and Snowplow?

26 websites in our catalog use both Google Site Kit and Snowplow.

Where does this Google Site Kit vs Snowplow data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Site Kit vs Snowplow — Site Stats Database

Google Site Kit vs Snowplow

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Site Kit	Snowplow
Websites	29,582	2,581
Market share	5.8%	0.50%
Share of top 10K sites	0.47%	0.06%
Share of top 100K sites

Rank	#4	#12

Median DR	21	11

Average DR	24	20

Median keywords	840	405

Median referring domains	238	97

Median domain age	10 yrs	8 yrs

Average domain age	12 yrs	11 yrs

Average monthly traffic	20,774	19,633

Combined monthly traffic	614,521,891	50,672,894

unc.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords585,624
Referring Domains152,434
Domain Age40 yrs
Traffic (Jun 2026)13,538,316
Traffic Trend
TechnologyGoogle Site Kit
illinois.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords781,195
Referring Domains165,621
Domain Age29 yrs
Traffic (Jun 2026)12,771,348
Traffic Trend
Technology
simplypsychology.org
LanguageEnglish
DR (Ahrefs)85
Total Keywords207,290
Referring Domains45,354
Domain Age15 yrs
Traffic (Jun 2026)8,199,964
Traffic Trend
Technology
pewresearch.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords278,427
Referring Domains241,793
Domain Age22 yrs
Traffic (Jun 2026)7,153,311
Traffic Trend
Technology
feastio.com
LanguageEnglish
DR (Ahrefs)27
Total Keywords20,835
Referring Domains884
Domain Age11 yrs
Traffic (Jun 2026)5,090,848
Traffic Trend
Technology
cabletv.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords278,457
Referring Domains15,219
Domain Age32 yrs
Traffic (Jun 2026)4,337,405
Traffic Trend
Technology
pumpkinlady.com
LanguageEnglish
DR (Ahrefs)44
Total Keywords8,952
Referring Domains863
Domain Age26 yrs
Traffic (Jun 2026)3,359,804
Traffic Trend
Technology
mediterraneantaste.com
LanguageEnglish
DR (Ahrefs)6
Total Keywords7,257
Referring Domains133
Domain Age15 yrs
Traffic (Jun 2026)2,859,057
Traffic Trend
Technology
beresfordresearch.com
LanguageEnglish
DR (Ahrefs)58
Total Keywords7,540
Referring Domains1,131
Domain Age20 yrs
Traffic (Jun 2026)2,656,592
Traffic Trend
Technology
recipesandplaces.com
LanguageEnglish
DR (Ahrefs)35
Total Keywords21,108
Referring Domains124
Domain Age6 yrs
Traffic (Jun 2026)2,585,667
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
unc.edu	English	90	585,624	152,434	40 yrs	13,538,316		Google Site Kit

thelawdictionary.org
LanguageEnglish
DR (Ahrefs)74
Total Keywords80,059
Referring Domains9,367
Domain Age14 yrs
Traffic (Jun 2026)2,609,721
Traffic Trend
TechnologySnowplow
simplywall.st
LanguageEnglish
DR (Ahrefs)74
Total Keywords315,141
Referring Domains19,966
Domain Age11 yrs
Traffic (Jun 2026)1,965,984
Traffic Trend
Technology
helloclue.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords99,154
Referring Domains10,500
Domain Age13 yrs
Traffic (Jun 2026)1,690,339
Traffic Trend
Technology
socialworkers.org
LanguageEnglish
DR (Ahrefs)80
Total Keywords47,656
Referring Domains12,447
Domain Age28 yrs
Traffic (Jun 2026)1,341,559
Traffic Trend
Technology
skyscrapercenter.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords49,609
Referring Domains13,446
Domain Age14 yrs
Traffic (Jun 2026)1,322,078
Traffic Trend
Technology
omahazoo.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords19,480
Referring Domains4,820
Domain Age29 yrs
Traffic (Jun 2026)1,030,035
Traffic Trend
Technology
homebrewersassociation.org
LanguageEnglish
DR (Ahrefs)73
Total Keywords29,777
Referring Domains6,037
Domain Age17 yrs
Traffic (Jun 2026)765,258
Traffic Trend
Technology
allied.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords33,248
Referring Domains4,176
Domain Age38 yrs
Traffic (Jun 2026)759,520
Traffic Trend
Technology
royalcaribbeanblog.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords54,897
Referring Domains10,459
Domain Age16 yrs
Traffic (Jun 2026)653,162
Traffic Trend
Technology
smh.com.au
LanguageEnglish
DR (Ahrefs)90
Total Keywords270,497
Referring Domains185,566
Domain Age
Traffic (Jun 2026)648,871
Traffic Trend
TechnologySnowplow