Is Google Site Kit or Siteimprove more popular?

Google Site Kit is used by more websites in our catalog: 29,582 use Google Site Kit and 259 use Siteimprove.

Does Google Site Kit or Siteimprove have higher-authority sites?

Siteimprove sites have the higher median Ahrefs Domain Rating (Google Site Kit: 21, Siteimprove: 67).

Is Google Site Kit or Siteimprove growing faster?

Between 2026-06 and 2026-07, Google Site Kit went from 3.7% to 3.4% of all tracked sites, while Siteimprove went from 0.04% to 0.03%. Siteimprove is gaining ground faster in our index.

How many sites use both Google Site Kit and Siteimprove?

7 websites in our catalog use both Google Site Kit and Siteimprove.

Where does this Google Site Kit vs Siteimprove data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Site Kit vs Siteimprove — Site Stats Database

Google Site Kit vs Siteimprove

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Site Kit	Siteimprove
Websites	29,582	259
Market share	5.8%	0.05%
Share of top 10K sites	0.47%	0.25%

Rank	#4	#30

Median DR	21	67

Average DR	24	63

Median keywords	840	4,665

Median referring domains	238	2,104

Median domain age	10 yrs	25 yrs

Average domain age	12 yrs	23 yrs

Average monthly traffic	20,774	651,510

Combined monthly traffic	614,521,891	168,740,985

unc.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords585,624
Referring Domains152,434
Domain Age40 yrs
Traffic (Jun 2026)13,538,316
Traffic Trend
TechnologyGoogle Site Kit
illinois.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords781,195
Referring Domains165,621
Domain Age29 yrs
Traffic (Jun 2026)12,771,348
Traffic Trend
Technology
simplypsychology.org
LanguageEnglish
DR (Ahrefs)85
Total Keywords207,290
Referring Domains45,354
Domain Age15 yrs
Traffic (Jun 2026)8,199,964
Traffic Trend
Technology
pewresearch.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords278,427
Referring Domains241,793
Domain Age22 yrs
Traffic (Jun 2026)7,153,311
Traffic Trend
Technology
feastio.com
LanguageEnglish
DR (Ahrefs)27
Total Keywords20,835
Referring Domains884
Domain Age11 yrs
Traffic (Jun 2026)5,090,848
Traffic Trend
TechnologyGoogle Site Kit
cabletv.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords278,457
Referring Domains15,219
Domain Age32 yrs
Traffic (Jun 2026)4,337,405
Traffic Trend
TechnologyGoogle Site Kit
pumpkinlady.com
LanguageEnglish
DR (Ahrefs)44
Total Keywords8,952
Referring Domains863
Domain Age26 yrs
Traffic (Jun 2026)3,359,804
Traffic Trend
Technology
mediterraneantaste.com
LanguageEnglish
DR (Ahrefs)6
Total Keywords7,257
Referring Domains133
Domain Age15 yrs
Traffic (Jun 2026)2,859,057
Traffic Trend
Technology
beresfordresearch.com
LanguageEnglish
DR (Ahrefs)58
Total Keywords7,540
Referring Domains1,131
Domain Age20 yrs
Traffic (Jun 2026)2,656,592
Traffic Trend
Technology
recipesandplaces.com
LanguageEnglish
DR (Ahrefs)35
Total Keywords21,108
Referring Domains124
Domain Age6 yrs
Traffic (Jun 2026)2,585,667
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
unc.edu	English	90	585,624	152,434	40 yrs	13,538,316		Google Site Kit

va.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords855,668
Referring Domains179,785
Domain Age28 yrs
Traffic (Jun 2026)27,415,021
Traffic Trend
TechnologySiteimprove
mo.gov
LanguageEnglish
DR (Ahrefs)90
Total Keywords845,426
Referring Domains91,237
Domain Age23 yrs
Traffic (Jun 2026)17,387,589
Traffic Trend
TechnologySiteimprove
dol.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords424,632
Referring Domains147,034
Domain Age28 yrs
Traffic (Jun 2026)17,325,275
Traffic Trend
TechnologySiteimprove
sc.gov
LanguageEnglish
DR (Ahrefs)88
Total Keywords566,156
Referring Domains51,926
Domain Age24 yrs
Traffic (Jun 2026)11,123,085
Traffic Trend
TechnologySiteimprove
hss.edu
LanguageEnglish
DR (Ahrefs)80
Total Keywords209,563
Referring Domains20,351
Domain Age32 yrs
Traffic (Jun 2026)7,362,820
Traffic Trend
TechnologySiteimprove
oceanservice.noaa.gov
LanguageEnglish
DR (Ahrefs)92
Total Keywords74,641
Referring Domains38,522
Domain Age28 yrs
Traffic (Jun 2026)7,148,578
Traffic Trend
Technology
health.ucdavis.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords269,887
Referring Domains27,957
Domain Age40 yrs
Traffic (Jun 2026)7,007,705
Traffic Trend
Technology
nv.gov
LanguageEnglish
DR (Ahrefs)88
Total Keywords310,385
Referring Domains52,589
Domain Age24 yrs
Traffic (Jun 2026)6,295,278
Traffic Trend
TechnologySiteimprove
tanger.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords49,943
Referring Domains7,281
Domain Age30 yrs
Traffic (Jun 2026)5,000,357
Traffic Trend
TechnologySiteimprove
blm.gov
LanguageEnglish
DR (Ahrefs)86
Total Keywords165,271
Referring Domains45,218
Domain Age28 yrs
Traffic (Jun 2026)4,621,583
Traffic Trend
TechnologySiteimprove