Is Google Site Kit or Segment more popular?

Google Site Kit is used by more websites in our catalog: 29,582 use Google Site Kit and 1,205 use Segment.

Does Google Site Kit or Segment have higher-authority sites?

Segment sites have the higher median Ahrefs Domain Rating (Google Site Kit: 21, Segment: 56).

Is Google Site Kit or Segment growing faster?

Between 2026-06 and 2026-07, Google Site Kit went from 3.7% to 3.4% of all tracked sites, while Segment went from 0.18% to 0.14%. Segment is gaining ground faster in our index.

How many sites use both Google Site Kit and Segment?

20 websites in our catalog use both Google Site Kit and Segment.

Where does this Google Site Kit vs Segment data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Site Kit vs Segment — Site Stats Database

Google Site Kit vs Segment

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Site Kit	Segment
Websites	29,582	1,205
Market share	5.8%	0.24%
Share of top 10K sites	0.47%	0.42%

Rank	#4	#18

Median DR	21	56

Average DR	24	53

Median keywords	840	2,063

Median referring domains	238	1,036

Median domain age	10 yrs	14 yrs

Average domain age	12 yrs	16 yrs

Average monthly traffic	20,774	196,035

Combined monthly traffic	614,521,891	236,221,601

unc.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords585,624
Referring Domains152,434
Domain Age40 yrs
Traffic (Jun 2026)13,538,316
Traffic Trend
TechnologyGoogle Site Kit
illinois.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords781,195
Referring Domains165,621
Domain Age29 yrs
Traffic (Jun 2026)12,771,348
Traffic Trend
Technology
simplypsychology.org
LanguageEnglish
DR (Ahrefs)85
Total Keywords207,290
Referring Domains45,354
Domain Age15 yrs
Traffic (Jun 2026)8,199,964
Traffic Trend
Technology
pewresearch.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords278,427
Referring Domains241,793
Domain Age22 yrs
Traffic (Jun 2026)7,153,311
Traffic Trend
Technology
feastio.com
LanguageEnglish
DR (Ahrefs)27
Total Keywords20,835
Referring Domains884
Domain Age11 yrs
Traffic (Jun 2026)5,090,848
Traffic Trend
TechnologyGoogle Site Kit
cabletv.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords278,457
Referring Domains15,219
Domain Age32 yrs
Traffic (Jun 2026)4,337,405
Traffic Trend
TechnologyGoogle Site Kit
pumpkinlady.com
LanguageEnglish
DR (Ahrefs)44
Total Keywords8,952
Referring Domains863
Domain Age26 yrs
Traffic (Jun 2026)3,359,804
Traffic Trend
Technology
mediterraneantaste.com
LanguageEnglish
DR (Ahrefs)6
Total Keywords7,257
Referring Domains133
Domain Age15 yrs
Traffic (Jun 2026)2,859,057
Traffic Trend
Technology
beresfordresearch.com
LanguageEnglish
DR (Ahrefs)58
Total Keywords7,540
Referring Domains1,131
Domain Age20 yrs
Traffic (Jun 2026)2,656,592
Traffic Trend
Technology
recipesandplaces.com
LanguageEnglish
DR (Ahrefs)35
Total Keywords21,108
Referring Domains124
Domain Age6 yrs
Traffic (Jun 2026)2,585,667
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
unc.edu	English	90	585,624	152,434	40 yrs	13,538,316		Google Site Kit

petmd.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords827,963
Referring Domains49,308
Domain Age28 yrs
Traffic (Jun 2026)60,196,625
Traffic Trend
TechnologySegment
hoteltonight.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords134,486
Referring Domains9,798
Domain Age22 yrs
Traffic (Jun 2026)10,262,544
Traffic Trend
Technology
forthepeople.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords69,088
Referring Domains7,850
Domain Age30 yrs
Traffic (Jun 2026)7,996,277
Traffic Trend
Technology
purewow.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords670,660
Referring Domains33,116
Domain Age19 yrs
Traffic (Jun 2026)6,715,116
Traffic Trend
TechnologySegment
zendesk.com
LanguageEnglish
DR (Ahrefs)93
Total Keywords645,610
Referring Domains317,950
Domain Age21 yrs
Traffic (Jun 2026)6,235,791
Traffic Trend
TechnologySegment
publicstorage.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords62,237
Referring Domains6,064
Domain Age30 yrs
Traffic (Jun 2026)5,206,841
Traffic Trend
Technology
firstwatch.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords103,450
Referring Domains5,128
Domain Age27 yrs
Traffic (Jun 2026)3,526,940
Traffic Trend
Technology
ramseysolutions.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords242,903
Referring Domains39,659
Domain Age14 yrs
Traffic (Jun 2026)3,519,588
Traffic Trend
Technology
prodigygame.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords67,884
Referring Domains14,172
Domain Age14 yrs
Traffic (Jun 2026)3,350,389
Traffic Trend
Technology
stamps.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords45,113
Referring Domains8,499
Domain Age31 yrs
Traffic (Jun 2026)3,112,476
Traffic Trend
TechnologySegment