Google Site Kit vs Mixpanel

Google Site Kit is used by more websites in our catalog: 29,582 use Google Site Kit and 1,439 use Mixpanel.

Mixpanel sites have the higher median Ahrefs Domain Rating (Google Site Kit: 21, Mixpanel: 32).

Between 2026-06 and 2026-07, Google Site Kit went from 3.7% to 3.4% of all tracked sites, while Mixpanel went from 0.17% to 0.16%. Mixpanel is gaining ground faster in our index.

9 websites in our catalog use both Google Site Kit and Mixpanel.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.