Google Site Kit vs Microsoft Clarity

Google Site Kit is used by more websites in our catalog: 29,582 use Google Site Kit and 718 use Microsoft Clarity.

Microsoft Clarity sites have the higher median Ahrefs Domain Rating (Google Site Kit: 21, Microsoft Clarity: 40).

Between 2026-06 and 2026-07, Google Site Kit went from 3.7% to 3.4% of all tracked sites, while Microsoft Clarity went from 0.11% to 0.08%. Microsoft Clarity is gaining ground faster in our index.

19 websites in our catalog use both Google Site Kit and Microsoft Clarity.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.