Is Google Site Kit or Matomo more popular?

Google Site Kit is used by more websites in our catalog: 29,582 use Google Site Kit and 5,009 use Matomo.

Does Google Site Kit or Matomo have higher-authority sites?

Matomo sites have the higher median Ahrefs Domain Rating (Google Site Kit: 21, Matomo: 51).

Is Google Site Kit or Matomo growing faster?

Between 2026-06 and 2026-07, Google Site Kit went from 3.7% to 3.4% of all tracked sites, while Matomo went from 0.69% to 0.57%. Matomo is gaining ground faster in our index.

How many sites use both Google Site Kit and Matomo?

99 websites in our catalog use both Google Site Kit and Matomo.

Where does this Google Site Kit vs Matomo data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Site Kit vs Matomo — Site Stats Database

Google Site Kit vs Matomo

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Site Kit	Matomo
Websites	29,582	5,009
Market share	5.8%	0.98%
Share of top 10K sites	0.47%	0.37%
Share of top 100K sites

Rank	#4	#9

Median DR	21	51

Average DR	24	47

Median keywords	840	847

Median referring domains	238	1,239

Median domain age	10 yrs	17 yrs

Average domain age	12 yrs	17 yrs

Average monthly traffic	20,774	50,535

Combined monthly traffic	614,521,891	253,131,609

unc.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords585,624
Referring Domains152,434
Domain Age40 yrs
Traffic (Jun 2026)13,538,316
Traffic Trend
TechnologyGoogle Site Kit
illinois.edu
LanguageEnglish
DR (Ahrefs)90
Total Keywords781,195
Referring Domains165,621
Domain Age29 yrs
Traffic (Jun 2026)12,771,348
Traffic Trend
Technology
simplypsychology.org
LanguageEnglish
DR (Ahrefs)85
Total Keywords207,290
Referring Domains45,354
Domain Age15 yrs
Traffic (Jun 2026)8,199,964
Traffic Trend
Technology
pewresearch.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords278,427
Referring Domains241,793
Domain Age22 yrs
Traffic (Jun 2026)7,153,311
Traffic Trend
Technology
feastio.com
LanguageEnglish
DR (Ahrefs)27
Total Keywords20,835
Referring Domains884
Domain Age11 yrs
Traffic (Jun 2026)5,090,848
Traffic Trend
Technology
cabletv.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords278,457
Referring Domains15,219
Domain Age32 yrs
Traffic (Jun 2026)4,337,405
Traffic Trend
Technology
pumpkinlady.com
LanguageEnglish
DR (Ahrefs)44
Total Keywords8,952
Referring Domains863
Domain Age26 yrs
Traffic (Jun 2026)3,359,804
Traffic Trend
Technology
mediterraneantaste.com
LanguageEnglish
DR (Ahrefs)6
Total Keywords7,257
Referring Domains133
Domain Age15 yrs
Traffic (Jun 2026)2,859,057
Traffic Trend
Technology
beresfordresearch.com
LanguageEnglish
DR (Ahrefs)58
Total Keywords7,540
Referring Domains1,131
Domain Age20 yrs
Traffic (Jun 2026)2,656,592
Traffic Trend
Technology
recipesandplaces.com
LanguageEnglish
DR (Ahrefs)35
Total Keywords21,108
Referring Domains124
Domain Age6 yrs
Traffic (Jun 2026)2,585,667
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
unc.edu	English	90	585,624	152,434	40 yrs	13,538,316		Google Site Kit

time.now
LanguageEnglish
DR (Ahrefs)78
Total Keywords235,750
Referring Domains3,298
Domain Age1 yr
Traffic (Jun 2026)21,692,001
Traffic Trend
TechnologyMatomo
chem.libretexts.org
LanguageEnglish
DR (Ahrefs)81
Total Keywords340,560
Referring Domains19,457
Domain Age9 yrs
Traffic (Jun 2026)12,914,982
Traffic Trend
Technology
oilprice.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords38,011
Referring Domains32,006
Domain Age30 yrs
Traffic (Jun 2026)5,766,771
Traffic Trend
Technology
math.libretexts.org
LanguageEnglish
DR (Ahrefs)81
Total Keywords193,317
Referring Domains4,360
Domain Age9 yrs
Traffic (Jun 2026)4,734,435
Traffic Trend
Technology
bio.libretexts.org
LanguageEnglish
DR (Ahrefs)81
Total Keywords308,709
Referring Domains16,375
Domain Age9 yrs
Traffic (Jun 2026)4,339,918
Traffic Trend
Technology
sourceforge.net
LanguageEnglish
DR (Ahrefs)92
Total Keywords464,336
Referring Domains470,260
Domain Age26 yrs
Traffic (Jun 2026)3,754,766
Traffic Trend
Technology
clearblue.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords80,743
Referring Domains9,174
Domain Age29 yrs
Traffic (Jun 2026)3,590,705
Traffic Trend
Technology
mychart.org
LanguageEnglish
DR (Ahrefs)74
Total Keywords12,003
Referring Domains1,710
Domain Age21 yrs
Traffic (Jun 2026)3,529,039
Traffic Trend
Technology
wirefly.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords157,250
Referring Domains7,973
Domain Age26 yrs
Traffic (Jun 2026)3,375,906
Traffic Trend
Technology
gemini.edu
LanguageEnglish
DR (Ahrefs)70
Total Keywords940
Referring Domains4,888
Domain Age32 yrs
Traffic (Jun 2026)3,313,074
Traffic Trend
Technology