Google Site Kit vs Heap

Google Site Kit is used by more websites in our catalog: 29,582 use Google Site Kit and 476 use Heap.

Heap sites have the higher median Ahrefs Domain Rating (Google Site Kit: 21, Heap: 45).

Between 2026-06 and 2026-07, Google Site Kit went from 3.7% to 3.4% of all tracked sites, while Heap went from 0.07% to 0.05%. Heap is gaining ground faster in our index.

7 websites in our catalog use both Google Site Kit and Heap.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.