FullStory vs Umami

Umami is used by more websites in our catalog: 499 use FullStory and 646 use Umami.

FullStory sites have the higher median Ahrefs Domain Rating (FullStory: 43, Umami: 26).

Between 2026-06 and 2026-07, FullStory went from 0.07% to 0.06% of all tracked sites, while Umami went from 0.08% to 0.07%. Umami is gaining ground faster in our index.

1 websites in our catalog use both FullStory and Umami.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.