FullStory vs Snowplow

Snowplow is used by more websites in our catalog: 499 use FullStory and 2,581 use Snowplow.

FullStory sites have the higher median Ahrefs Domain Rating (FullStory: 43, Snowplow: 11).

Between 2026-06 and 2026-07, FullStory went from 0.07% to 0.06% of all tracked sites, while Snowplow went from 0.31% to 0.29%. FullStory is gaining ground faster in our index.

1 websites in our catalog use both FullStory and Snowplow.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.