FullStory vs Segment

Segment is used by more websites in our catalog: 499 use FullStory and 1,205 use Segment.

Segment sites have the higher median Ahrefs Domain Rating (FullStory: 43, Segment: 56).

Between 2026-06 and 2026-07, FullStory went from 0.07% to 0.06% of all tracked sites, while Segment went from 0.18% to 0.14%. FullStory is gaining ground faster in our index.

18 websites in our catalog use both FullStory and Segment.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.