FullStory vs MonsterInsights

MonsterInsights is used by more websites in our catalog: 499 use FullStory and 25,799 use MonsterInsights.

FullStory sites have the higher median Ahrefs Domain Rating (FullStory: 43, MonsterInsights: 21).

Between 2026-06 and 2026-07, FullStory went from 0.07% to 0.06% of all tracked sites, while MonsterInsights went from 3.2% to 2.9%. FullStory is gaining ground faster in our index.

8 websites in our catalog use both FullStory and MonsterInsights.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.