FullStory vs Mixpanel

Mixpanel is used by more websites in our catalog: 499 use FullStory and 1,439 use Mixpanel.

FullStory sites have the higher median Ahrefs Domain Rating (FullStory: 43, Mixpanel: 32).

Between 2026-06 and 2026-07, FullStory went from 0.07% to 0.06% of all tracked sites, while Mixpanel went from 0.17% to 0.16%. Mixpanel is gaining ground faster in our index.

12 websites in our catalog use both FullStory and Mixpanel.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.