FullStory vs Matomo

Matomo is used by more websites in our catalog: 499 use FullStory and 5,009 use Matomo.

Matomo sites have the higher median Ahrefs Domain Rating (FullStory: 43, Matomo: 51).

Between 2026-06 and 2026-07, FullStory went from 0.07% to 0.06% of all tracked sites, while Matomo went from 0.69% to 0.57%. FullStory is gaining ground faster in our index.

5 websites in our catalog use both FullStory and Matomo.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.