FullStory vs Google Site Kit

Google Site Kit is used by more websites in our catalog: 499 use FullStory and 29,582 use Google Site Kit.

FullStory sites have the higher median Ahrefs Domain Rating (FullStory: 43, Google Site Kit: 21).

Between 2026-06 and 2026-07, FullStory went from 0.07% to 0.06% of all tracked sites, while Google Site Kit went from 3.7% to 3.4%. FullStory is gaining ground faster in our index.

17 websites in our catalog use both FullStory and Google Site Kit.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.