Fathom vs Mixpanel

Mixpanel is used by more websites in our catalog: 1,332 use Fathom and 1,439 use Mixpanel.

Fathom sites have the higher median Ahrefs Domain Rating (Fathom: 40, Mixpanel: 32).

Between 2026-06 and 2026-07, Fathom went from 0.18% to 0.15% of all tracked sites, while Mixpanel went from 0.17% to 0.16%. Mixpanel is gaining ground faster in our index.

6 websites in our catalog use both Fathom and Mixpanel.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.