ExactMetrics vs Snowplow

ExactMetrics is used by more websites in our catalog: 4,554 use ExactMetrics and 2,581 use Snowplow.

ExactMetrics sites have the higher median Ahrefs Domain Rating (ExactMetrics: 23, Snowplow: 11).

Between 2026-06 and 2026-07, ExactMetrics went from 0.56% to 0.52% of all tracked sites, while Snowplow went from 0.31% to 0.29%. Snowplow is gaining ground faster in our index.

104 websites in our catalog use both ExactMetrics and Snowplow.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.