ExactMetrics vs FullStory

ExactMetrics is used by more websites in our catalog: 4,554 use ExactMetrics and 499 use FullStory.

FullStory sites have the higher median Ahrefs Domain Rating (ExactMetrics: 23, FullStory: 43).

Between 2026-06 and 2026-07, ExactMetrics went from 0.56% to 0.52% of all tracked sites, while FullStory went from 0.07% to 0.06%. FullStory is gaining ground faster in our index.

2 websites in our catalog use both ExactMetrics and FullStory.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.