Is Adobe Analytics or MonsterInsights more popular?

MonsterInsights is used by more websites in our catalog: 963 use Adobe Analytics and 25,799 use MonsterInsights.

Does Adobe Analytics or MonsterInsights have higher-authority sites?

MonsterInsights sites have the higher median Ahrefs Domain Rating (Adobe Analytics: 10, MonsterInsights: 21).

Is Adobe Analytics or MonsterInsights growing faster?

Between 2026-06 and 2026-07, Adobe Analytics went from 0.10% to 0.11% of all tracked sites, while MonsterInsights went from 3.2% to 2.9%. Adobe Analytics is gaining ground faster in our index.

How many sites use both Adobe Analytics and MonsterInsights?

5 websites in our catalog use both Adobe Analytics and MonsterInsights.

Where does this Adobe Analytics vs MonsterInsights data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Adobe Analytics vs MonsterInsights — Site Stats Database

Adobe Analytics vs MonsterInsights

A side-by-side comparison of two analytics tools, based on the 511,739 Analytics sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Adobe Analytics	MonsterInsights
Websites	963	25,799
Market share	0.19%	5.0%
Share of top 10K sites	0.24%	0.49%

Rank	#20	#5

Median DR	10	21

Average DR	24	24

Median keywords	274	939

Median referring domains	123	271

Median domain age	16 yrs	11 yrs

Average domain age	16 yrs	13 yrs

Average monthly traffic	478,050	25,474

Combined monthly traffic	460,361,952	657,195,189

mlb.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,403,577
Referring Domains165,017
Domain Age31 yrs
Traffic (Jun 2026)376,727,145
Traffic Trend
TechnologyAdobe Analytics
panerabread.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords96,885
Referring Domains18,478
Domain Age28 yrs
Traffic (Jun 2026)10,865,645
Traffic Trend
Technology
photos3.walmart.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords69,059
Referring Domains3,185
Domain Age31 yrs
Traffic (Jun 2026)7,731,689
Traffic Trend
Technology
aetv.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords82,057
Referring Domains22,518
Domain Age30 yrs
Traffic (Jun 2026)5,800,129
Traffic Trend
TechnologyAdobe Analytics
golfdigest.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords344,952
Referring Domains39,858
Domain Age30 yrs
Traffic (Jun 2026)4,510,011
Traffic Trend
Technology
oklahoma.gov
LanguageEnglish
DR (Ahrefs)87
Total Keywords303,577
Referring Domains27,462
Domain Age24 yrs
Traffic (Jun 2026)4,325,166
Traffic Trend
Technology
mylifetime.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords54,380
Referring Domains18,536
Domain Age23 yrs
Traffic (Jun 2026)2,818,499
Traffic Trend
Technology
help.hulu.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords29,060
Referring Domains5,892
Domain Age29 yrs
Traffic (Jun 2026)2,706,467
Traffic Trend
Technology
state.il.us
LanguageEnglish
DR (Ahrefs)84
Total Keywords144,494
Referring Domains33,363
Domain Age23 yrs
Traffic (Jun 2026)2,669,627
Traffic Trend
TechnologyAdobe Analytics
boston.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords236,307
Referring Domains184,352
Domain Age31 yrs
Traffic (Jun 2026)2,527,849
Traffic Trend
TechnologyAdobe Analytics

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
mlb.com	English	90	1,403,577	165,017	31 yrs	376,727,145		Adobe Analytics

natashaskitchen.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords444,554
Referring Domains44,714
Domain Age16 yrs
Traffic (Jun 2026)21,270,342
Traffic Trend
TechnologyMonsterInsights
lacounty.gov
LanguageEnglish
DR (Ahrefs)87
Total Keywords560,970
Referring Domains53,218
Domain Age20 yrs
Traffic (Jun 2026)14,254,250
Traffic Trend
Technology
flhsmv.gov
LanguageEnglish
DR (Ahrefs)82
Total Keywords250,024
Referring Domains15,773
Domain Age18 yrs
Traffic (Jun 2026)11,581,505
Traffic Trend
TechnologyMonsterInsights
gasprices.aaa.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords51,655
Referring Domains13,367
Domain Age35 yrs
Traffic (Jun 2026)8,412,374
Traffic Trend
Technology
nme.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords585,940
Referring Domains144,110
Domain Age30 yrs
Traffic (Jun 2026)4,473,286
Traffic Trend
TechnologyMonsterInsights
pikeplacemarket.org
LanguageEnglish
DR (Ahrefs)75
Total Keywords15,485
Referring Domains9,796
Domain Age30 yrs
Traffic (Jun 2026)4,098,516
Traffic Trend
Technology
globalphile.com
LanguageEnglish
DR (Ahrefs)25
Total Keywords28,393
Referring Domains779
Domain Age15 yrs
Traffic (Jun 2026)3,436,712
Traffic Trend
Technology
pastemagazine.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords400,802
Referring Domains63,685
Domain Age24 yrs
Traffic (Jun 2026)3,331,671
Traffic Trend
Technology
acozykitchen.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords61,713
Referring Domains6,748
Domain Age17 yrs
Traffic (Jun 2026)2,877,858
Traffic Trend
Technology
savorynothings.com
LanguageEnglish
DR (Ahrefs)60
Total Keywords106,328
Referring Domains9,510
Domain Age12 yrs
Traffic (Jun 2026)2,794,085
Traffic Trend
Technology