Adobe Analytics vs Matomo

Matomo is used by more websites in our catalog: 963 use Adobe Analytics and 5,009 use Matomo.

Matomo sites have the higher median Ahrefs Domain Rating (Adobe Analytics: 10, Matomo: 51).

Between 2026-06 and 2026-07, Adobe Analytics went from 0.10% to 0.11% of all tracked sites, while Matomo went from 0.69% to 0.57%. Adobe Analytics is gaining ground faster in our index.

1 websites in our catalog use both Adobe Analytics and Matomo.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.