Adobe Analytics vs Fathom

Fathom is used by more websites in our catalog: 963 use Adobe Analytics and 1,332 use Fathom.

Fathom sites have the higher median Ahrefs Domain Rating (Adobe Analytics: 10, Fathom: 40).

Between 2026-06 and 2026-07, Adobe Analytics went from 0.10% to 0.11% of all tracked sites, while Fathom went from 0.18% to 0.15%. Adobe Analytics is gaining ground faster in our index.

0 websites in our catalog use both Adobe Analytics and Fathom.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.