Taboola vs WordAds

Taboola is used by more websites in our catalog: 3,591 use Taboola and 1,891 use WordAds.

Taboola sites have the higher median Ahrefs Domain Rating (Taboola: 55, WordAds: 9).

Between 2026-06 and 2026-07, Taboola went from 0.54% to 0.41% of all tracked sites, while WordAds went from 0.21% to 0.21%. WordAds is gaining ground faster in our index.

0 websites in our catalog use both Taboola and WordAds.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.