Shopify vs Taboola

Shopify is used by more websites in our catalog: 19,392 use Shopify and 3,591 use Taboola.

Taboola sites have the higher median Ahrefs Domain Rating (Shopify: 19, Taboola: 55).

Between 2026-06 and 2026-07, Shopify went from 2.8% to 2.2% of all tracked sites, while Taboola went from 0.54% to 0.41%. Taboola is gaining ground faster in our index.

60 websites in our catalog use both Shopify and Taboola.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.