Setupad vs Taboola

Taboola is used by more websites in our catalog: 939 use Setupad and 3,591 use Taboola.

Taboola sites have the higher median Ahrefs Domain Rating (Setupad: 41, Taboola: 55).

Between 2026-06 and 2026-07, Setupad went from 0.14% to 0.11% of all tracked sites, while Taboola went from 0.54% to 0.41%. Setupad is gaining ground faster in our index.

9 websites in our catalog use both Setupad and Taboola.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.