Publift vs Taboola

Taboola is used by more websites in our catalog: 1,803 use Publift and 3,591 use Taboola.

Taboola sites have the higher median Ahrefs Domain Rating (Publift: 54, Taboola: 55).

Between 2026-06 and 2026-07, Publift went from 0.29% to 0.20% of all tracked sites, while Taboola went from 0.54% to 0.41%. Publift is gaining ground faster in our index.

36 websites in our catalog use both Publift and Taboola.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.