Playwire vs Taboola

Taboola is used by more websites in our catalog: 765 use Playwire and 3,591 use Taboola.

Taboola sites have the higher median Ahrefs Domain Rating (Playwire: 46, Taboola: 55).

Between 2026-06 and 2026-07, Playwire went from 0.13% to 0.09% of all tracked sites, while Taboola went from 0.54% to 0.41%. Playwire is gaining ground faster in our index.

5 websites in our catalog use both Playwire and Taboola.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.