Outbrain vs WordAds

WordAds is used by more websites in our catalog: 1,760 use Outbrain and 1,891 use WordAds.

Outbrain sites have the higher median Ahrefs Domain Rating (Outbrain: 59, WordAds: 9).

Between 2026-06 and 2026-07, Outbrain went from 0.28% to 0.20% of all tracked sites, while WordAds went from 0.21% to 0.21%. WordAds is gaining ground faster in our index.

0 websites in our catalog use both Outbrain and WordAds.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.