A side-by-side comparison of two ad networks & monetization methods, based on the 351,094 Ad Network sites tracked by Site Stats Database.
Last updated
| Metric | Outbrain | We Are Pop Up / 152 Media |
|---|---|---|
| Websites | 1,760 | 1,466 |
| Market share | 0.50% | 0.42% |
| Share of top 10K sites | 0.63% | 0.29% |
| Share of top 100K sites | 0.36% | 0.18% |
|---|
| Rank | #19 | #22 |
|---|
| Median DR | 59 | 37 |
|---|
| Average DR | 56 | 39 |
|---|
| Median keywords | 1,855 | 1,140 |
|---|
| Median referring domains | 1,944 | 1,361 |
|---|
| Median domain age | 19 yrs | 11 yrs |
|---|
| Average domain age | 19 yrs | 13 yrs |
|---|
| Average monthly traffic | 385,148 | 156,638 |
|---|
| Combined monthly traffic | 677,861,096 | 229,631,792 |
|---|
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
1,760 websites · rank #19
Top industries
Top markets
1,466 websites · rank #22
Top industries
Top markets
Outbrain is used by more websites in our catalog: 1,760 use Outbrain and 1,466 use We Are Pop Up / 152 Media.
Outbrain sites have the higher median Ahrefs Domain Rating (Outbrain: 59, We Are Pop Up / 152 Media: 37).
Between 2026-06 and 2026-07, Outbrain went from 0.28% to 0.20% of all tracked sites, while We Are Pop Up / 152 Media went from 0.23% to 0.17%. We Are Pop Up / 152 Media is gaining ground faster in our index.
5 websites in our catalog use both Outbrain and We Are Pop Up / 152 Media.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "Outbrain vs We Are Pop Up / 152 Media." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/ad-networks/compare/outbrain-vs-we-are-pop-up-152-media
Site Stats Database tracks 1,760 websites using Outbrain and 1,466 using We Are Pop Up / 152 Media, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every ad network / monetization method by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 91 |
| 2,819,175 |
| 395,593 |
| 31 yrs |
| 62,919,526 |
| Outbrain |
| kayak.com | English | 87 | 2,410,381 | 65,916 | 31 yrs | 61,496,142 | Outbrain |
| businessinsider.com | English | 92 | 4,191,464 | 613,588 | 28 yrs | 45,853,493 | Outbrain |
| investing.com | English | 89 | 967,948 | 96,110 | 31 yrs | 35,554,958 | Outbrain |
| skysports.com | English | 84 | 598,517 | 84,854 | 28 yrs | 32,568,861 | Outbrain |
| vogue.com | English | 91 | 1,352,503 | 223,118 | 32 yrs | 31,764,987 | Outbrain |
| tmz.com | English | 84 | 627,771 | 152,226 | 30 yrs | 10,664,426 | Outbrain |
| kingarthurbaking.com | English | 83 | 341,317 | 31,032 | 7 yrs | 9,534,553 | Outbrain |
| sportingnews.com | English | 82 | 1,398,663 | 105,117 | 30 yrs | 8,888,226 | Outbrain |
| Spanish |
| 69 |
| 192,802 |
| 29,117 |
| 15 yrs |
| 30,328,214 |
| We Are Pop Up / 152 Media |
| as.com | Spanish | 84 | 1,125,736 | 156,743 | 28 yrs | 7,604,377 | We Are Pop Up / 152 Media |
| therighthairstyles.com | English | 71 | 205,191 | 17,852 | 12 yrs | 6,684,637 | We Are Pop Up / 152 Media |
| har.com | English | 83 | 445,885 | 15,143 | 30 yrs | 6,175,366 | We Are Pop Up / 152 Media |
| romsgames.net | English | 42 | 90,058 | 2,168 | 5 yrs | 4,758,731 | We Are Pop Up / 152 Media |
| showtimes.com | English | 50 | 276,064 | 6,272 | 27 yrs | 4,564,904 | We Are Pop Up / 152 Media |
| romsfun.com | English | 51 | 175,392 | 4,007 | 5 yrs | 3,773,544 | We Are Pop Up / 152 Media |
| besoccer.com | English | 72 | 214,366 | 66,504 | 16 yrs | 3,404,146 | We Are Pop Up / 152 Media |
| shabdkosh.com | English | 71 | 506,879 | 7,464 | 22 yrs | 3,091,148 | We Are Pop Up / 152 Media |