Outbrain vs Taboola

Taboola is used by more websites in our catalog: 1,760 use Outbrain and 3,591 use Taboola.

Outbrain sites have the higher median Ahrefs Domain Rating (Outbrain: 59, Taboola: 55).

Between 2026-06 and 2026-07, Outbrain went from 0.28% to 0.20% of all tracked sites, while Taboola went from 0.54% to 0.41%. Outbrain is gaining ground faster in our index.

618 websites in our catalog use both Outbrain and Taboola.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.