Outbrain vs Sovrn

Outbrain is used by more websites in our catalog: 1,760 use Outbrain and 153 use Sovrn.

Outbrain sites have the higher median Ahrefs Domain Rating (Outbrain: 59, Sovrn: 36).

Between 2026-06 and 2026-07, Outbrain went from 0.28% to 0.20% of all tracked sites, while Sovrn went from 0.03% to 0.02%. Sovrn is gaining ground faster in our index.

33 websites in our catalog use both Outbrain and Sovrn.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.