Outbrain vs Sortable

Outbrain is used by more websites in our catalog: 1,760 use Outbrain and 1,678 use Sortable.

Outbrain sites have the higher median Ahrefs Domain Rating (Outbrain: 59, Sortable: 30).

Between 2026-06 and 2026-07, Outbrain went from 0.28% to 0.20% of all tracked sites, while Sortable went from 0.26% to 0.19%. Sortable is gaining ground faster in our index.

4 websites in our catalog use both Outbrain and Sortable.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.