Outbrain vs Shopify

Shopify is used by more websites in our catalog: 1,760 use Outbrain and 19,392 use Shopify.

Outbrain sites have the higher median Ahrefs Domain Rating (Outbrain: 59, Shopify: 19).

Between 2026-06 and 2026-07, Outbrain went from 0.28% to 0.20% of all tracked sites, while Shopify went from 2.8% to 2.2%. Outbrain is gaining ground faster in our index.

31 websites in our catalog use both Outbrain and Shopify.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.