OptAd360 vs Taboola

Taboola is used by more websites in our catalog: 777 use OptAd360 and 3,591 use Taboola.

Taboola sites have the higher median Ahrefs Domain Rating (OptAd360: 51, Taboola: 55).

Between 2026-06 and 2026-07, OptAd360 went from 0.11% to 0.09% of all tracked sites, while Taboola went from 0.54% to 0.41%. OptAd360 is gaining ground faster in our index.

10 websites in our catalog use both OptAd360 and Taboola.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.